| 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|
| 营业收入(元) | |||
| 广告代理(元) | 8,471,776.54 | 20,503,192.47 | 12,375,291.65 |
| 销售商品(元) | 2,802,271.53 | 2,590,036.67 | 2,607,419.78 |
| 整合营销(元) | 17,133,647.72 | - | 7,236,133.91 |
| 整合营销业务(元) | - | 18,667,883.92 | - |
| 营业成本(元) | |||
| 广告代理(元) | 6,333,298.76 | 16,556,407.02 | 8,924,441.57 |
| 销售商品(元) | 1,975,532.61 | 1,512,319.64 | 1,718,222.25 |
| 整合营销(元) | 11,829,394.51 | - | 4,356,876.23 |
| 整合营销业务(元) | - | 9,576,055.40 | - |
| 毛利(元) | |||
| 广告代理(元) | 2,138,477.78 | 3,946,785.45 | 3,450,850.08 |
| 销售商品(元) | 826,738.92 | 1,077,717.03 | 889,197.53 |
| 整合营销(元) | 5,304,253.21 | - | 2,879,257.68 |
| 整合营销业务(元) | - | 9,091,828.52 | - |
| 毛利率(%) | |||
| 广告代理(%) | 25.24 | 19.25 | 27.89 |
| 销售商品(%) | 29.50 | 41.61 | 34.10 |
| 整合营销(%) | 30.96 | - | 39.79 |
| 整合营销业务(%) | - | 48.70 | - |
| 收入构成(%) | |||
| 广告代理(%) | 29.82 | 49.10 | 55.70 |
| 销售商品(%) | 9.86 | 6.20 | 11.74 |
| 整合营销(%) | 60.31 | - | 32.57 |
| 整合营销业务(%) | - | 44.70 | - |
| 毛利构成(%) | |||
| 广告代理(%) | 25.86 | 27.96 | 47.80 |
| 销售商品(%) | 10.00 | 7.63 | 12.32 |
| 整合营销(%) | 64.14 | - | 39.88 |
| 整合营销业务(%) | - | 64.41 | - |