| 2025年中报 | 2024年年报 | 2024年中报 | 2023年年报 | 2023年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 广告收入(元) | 8,448,061.56 | - | 8,742,254.61 | - | 8,471,776.54 |
| 商品销售收入(元) | - | - | - | - | 2,802,271.53 |
| 整合营销业务(元) | 7,480,030.37 | 14,081,701.01 | 12,447,291.55 | 24,969,768.27 | 17,133,647.72 |
| 媒介代理业务(元) | - | 15,291,452.84 | - | 16,847,618.28 | - |
| 商品销售(元) | 1,075,540.22 | 779,489.89 | 1,708,347.32 | 973,102.86 | - |
| 少儿家庭国学教育及衍生业务(独有知识产品新内容创造业务)(元) | - | 5,737,795.41 | - | 9,747,221.57 | - |
| 营业成本(元) | |||||
| 广告收入(元) | 5,241,345.90 | - | 6,608,457.72 | - | 6,333,298.76 |
| 商品销售收入(元) | - | - | - | - | 1,975,532.61 |
| 整合营销业务(元) | 4,489,529.19 | 8,010,710.11 | 8,213,845.56 | 17,888,724.43 | 11,829,394.51 |
| 媒介代理业务(元) | - | 11,033,870.57 | - | 13,209,204.65 | - |
| 商品销售(元) | 781,164.86 | 734,770.83 | 1,324,342.91 | 744,829.91 | - |
| 少儿家庭国学教育及衍生业务(独有知识产品新内容创造业务)(元) | - | 2,801,587.60 | - | 5,227,612.43 | - |
| 毛利(元) | |||||
| 广告收入(元) | 3,206,715.66 | - | 2,133,796.89 | - | 2,138,477.78 |
| 商品销售收入(元) | - | - | - | - | 826,738.92 |
| 整合营销业务(元) | 2,990,501.18 | 6,070,990.90 | 4,233,445.99 | 7,081,043.84 | 5,304,253.21 |
| 媒介代理业务(元) | - | 4,257,582.27 | - | 3,638,413.63 | - |
| 商品销售(元) | 294,375.36 | 44,719.06 | 384,004.41 | 228,272.95 | - |
| 少儿家庭国学教育及衍生业务(独有知识产品新内容创造业务)(元) | - | 2,936,207.81 | - | 4,519,609.14 | - |
| 毛利率(%) | |||||
| 广告收入(%) | 37.96 | - | 24.41 | - | 25.24 |
| 商品销售收入(%) | - | - | - | - | 29.50 |
| 整合营销业务(%) | 39.98 | 43.11 | 34.01 | 28.36 | 30.96 |
| 媒介代理业务(%) | - | 27.84 | - | 21.60 | - |
| 商品销售(%) | 27.37 | 5.74 | 22.48 | 23.46 | - |
| 少儿家庭国学教育及衍生业务(独有知识产品新内容创造业务)(%) | - | 51.17 | - | 46.37 | - |
| 收入构成(%) | |||||
| 广告收入(%) | 49.68 | - | 38.18 | - | 29.82 |
| 商品销售收入(%) | - | - | - | - | 9.86 |
| 整合营销业务(%) | 43.99 | 39.24 | 54.36 | 47.53 | 60.31 |
| 媒介代理业务(%) | - | 42.61 | - | 32.07 | - |
| 商品销售(%) | 6.33 | 2.17 | 7.46 | 1.85 | - |
| 少儿家庭国学教育及衍生业务(独有知识产品新内容创造业务)(%) | - | 15.99 | - | 18.55 | - |
| 毛利构成(%) | |||||
| 广告收入(%) | 49.40 | - | 31.61 | - | 25.86 |
| 商品销售收入(%) | - | - | - | - | 10.00 |
| 整合营销业务(%) | 46.07 | 45.61 | 62.71 | 45.78 | 64.14 |
| 媒介代理业务(%) | - | 31.99 | - | 23.52 | - |
| 商品销售(%) | 4.53 | 0.34 | 5.69 | 1.48 | - |
| 少儿家庭国学教育及衍生业务(独有知识产品新内容创造业务)(%) | - | 22.06 | - | 29.22 | - |