| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 数字零售(元) | - | - | 82,854,986.31 | 138,001,060.21 | 61,738,847.86 |
| 数字营销(元) | - | - | 1,017,393,778.14 | 1,944,313,988.46 | 1,029,777,109.44 |
| 数智品牌管理(元) | 87,125,673.63 | 150,457,225.96 | - | - | - |
| 数智营销服务(元) | 742,518,997.02 | 1,977,785,341.99 | - | - | - |
| 其他新业务(元) | - | - | 2,487,880.66 | - | - |
| 其他创新业务(元) | 2,926,029.94 | 5,192,548.27 | - | - | - |
| 营业成本(元) | |||||
| 数字零售(元) | - | - | 73,747,517.76 | 123,199,548.23 | 57,770,860.24 |
| 数字营销(元) | - | - | 1,000,971,893.72 | 1,880,572,032.41 | 1,015,702,543.22 |
| 数智品牌管理(元) | 76,892,900.83 | 133,852,653.87 | - | - | - |
| 数智营销服务(元) | 714,991,644.07 | 1,885,993,690.73 | - | - | - |
| 其他新业务(元) | - | - | 1,422,318.61 | - | - |
| 其他创新业务(元) | 1,371,416.94 | 2,762,396.96 | - | - | - |
| 毛利(元) | |||||
| 数字零售(元) | - | - | 9,107,468.55 | 14,801,511.98 | 3,967,987.62 |
| 数字营销(元) | - | - | 16,421,884.42 | 63,741,956.05 | 14,074,566.22 |
| 数智品牌管理(元) | 10,232,772.80 | 16,604,572.09 | - | - | - |
| 数智营销服务(元) | 27,527,352.95 | 91,791,651.26 | - | - | - |
| 其他新业务(元) | - | - | 1,065,562.05 | - | - |
| 其他创新业务(元) | 1,554,613.00 | 2,430,151.31 | - | - | - |
| 毛利率(%) | |||||
| 数字零售(%) | - | - | 10.99 | 10.73 | 6.43 |
| 数字营销(%) | - | - | 1.61 | 3.28 | 1.37 |
| 数智品牌管理(%) | 11.74 | 11.04 | - | - | - |
| 数智营销服务(%) | 3.71 | 4.64 | - | - | - |
| 其他新业务(%) | - | - | 42.83 | - | - |
| 其他创新业务(%) | 53.13 | 46.80 | - | - | - |
| 收入构成(%) | |||||
| 数字零售(%) | - | - | 7.51 | 6.63 | 5.66 |
| 数字营销(%) | - | - | 92.26 | 93.37 | 94.34 |
| 数智品牌管理(%) | 10.46 | 7.05 | - | - | - |
| 数智营销服务(%) | 89.18 | 92.70 | - | - | - |
| 其他新业务(%) | - | - | 0.23 | - | - |
| 其他创新业务(%) | 0.35 | 0.24 | - | - | - |
| 毛利构成(%) | |||||
| 数字零售(%) | - | - | 34.25 | 18.84 | 21.99 |
| 数字营销(%) | - | - | 61.75 | 81.16 | 78.01 |
| 数智品牌管理(%) | 26.03 | 14.98 | - | - | - |
| 数智营销服务(%) | 70.02 | 82.82 | - | - | - |
| 其他新业务(%) | - | - | 4.01 | - | - |
| 其他创新业务(%) | 3.95 | 2.19 | - | - | - |