| 2024年中报 | 2023年年报 | 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 广告行业(元) | 7,544,934,484.84 | 16,651,158,624.32 | 6,688,614,521.63 | 14,584,442,146.83 | 5,542,403,903.26 |
| 其他行业(元) | 9,696,521.16 | 22,204,829.70 | 13,392,659.12 | 15,192,424.96 | - |
| 营业成本(元) | |||||
| 广告行业(元) | 6,972,152,522.27 | 15,230,465,952.22 | 6,129,906,543.15 | 13,123,543,072.52 | 5,062,979,826.82 |
| 其他行业(元) | 8,699,973.75 | 8,552,375.13 | 3,143,719.70 | 3,650,139.21 | - |
| 毛利(元) | |||||
| 广告行业(元) | 572,781,962.57 | 1,420,692,672.10 | 558,707,978.48 | 1,460,899,074.31 | 479,424,076.44 |
| 其他行业(元) | 996,547.41 | 13,652,454.57 | 10,248,939.42 | 11,542,285.75 | - |
| 毛利率(%) | |||||
| 广告行业(%) | 7.59 | 8.53 | 8.35 | 10.02 | 8.65 |
| 其他行业(%) | 10.28 | 61.48 | 76.53 | 75.97 | - |
| 收入构成(%) | |||||
| 广告行业(%) | 99.87 | 99.87 | 99.80 | 99.90 | 100.00 |
| 其他行业(%) | 0.13 | 0.13 | 0.20 | 0.10 | - |
| 毛利构成(%) | |||||
| 广告行业(%) | 99.83 | 99.05 | 98.20 | 99.22 | 100.00 |
| 其他行业(%) | 0.17 | 0.95 | 1.80 | 0.78 | - |