| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 广告行业(元) | 11,104,678,523.14 | 21,312,637,574.74 | 9,263,934,345.07 | 20,643,352,295.80 | 7,544,934,484.84 |
| 其他行业(元) | 20,285,629.60 | 41,021,390.10 | 11,452,162.22 | 14,729,191.35 | 9,696,521.16 |
| 营业成本(元) | |||||
| 广告行业(元) | 10,519,598,500.95 | 20,067,296,161.61 | 8,709,364,466.20 | 19,229,868,359.46 | 6,972,152,522.27 |
| 其他行业(元) | 7,634,946.46 | 37,616,092.32 | - | 6,491,953.09 | 8,699,973.75 |
| 毛利(元) | |||||
| 广告行业(元) | 585,080,022.19 | 1,245,341,413.13 | 554,569,878.87 | 1,413,483,936.34 | 572,781,962.57 |
| 其他行业(元) | 12,650,683.14 | 3,405,297.78 | - | 8,237,238.26 | 996,547.41 |
| 毛利率(%) | |||||
| 广告行业(%) | 5.27 | 5.84 | 5.99 | 6.85 | 7.59 |
| 其他行业(%) | 62.36 | 8.30 | - | 55.92 | 10.28 |
| 收入构成(%) | |||||
| 广告行业(%) | 99.82 | 99.81 | 99.88 | 99.93 | 99.87 |
| 其他行业(%) | 0.18 | 0.19 | 0.12 | 0.07 | 0.13 |
| 毛利构成(%) | |||||
| 广告行业(%) | 97.88 | 99.73 | 100.00 | 99.42 | 99.83 |
| 其他行业(%) | 2.12 | 0.27 | 0.00 | 0.58 | 0.17 |