| 2025年中报 | 2024年年报 | 2024年中报 | 2023年年报 | 2023年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 广告行业(元) | 9,263,934,345.07 | 20,643,352,295.80 | 7,544,934,484.84 | 16,651,158,624.32 | 6,688,614,521.63 |
| 其他行业(元) | 11,452,162.22 | 14,729,191.35 | 9,696,521.16 | 22,204,829.70 | 13,392,659.12 |
| 营业成本(元) | |||||
| 广告行业(元) | 8,709,364,466.20 | 19,229,868,359.46 | 6,972,152,522.27 | 15,230,465,952.22 | 6,129,906,543.15 |
| 其他行业(元) | - | 6,491,953.09 | 8,699,973.75 | 8,552,375.13 | 3,143,719.70 |
| 毛利(元) | |||||
| 广告行业(元) | 554,569,878.87 | 1,413,483,936.34 | 572,781,962.57 | 1,420,692,672.10 | 558,707,978.48 |
| 其他行业(元) | - | 8,237,238.26 | 996,547.41 | 13,652,454.57 | 10,248,939.42 |
| 毛利率(%) | |||||
| 广告行业(%) | 5.99 | 6.85 | 7.59 | 8.53 | 8.35 |
| 其他行业(%) | - | 55.92 | 10.28 | 61.48 | 76.53 |
| 收入构成(%) | |||||
| 广告行业(%) | 99.88 | 99.93 | 99.87 | 99.87 | 99.80 |
| 其他行业(%) | 0.12 | 0.07 | 0.13 | 0.13 | 0.20 |
| 毛利构成(%) | |||||
| 广告行业(%) | 100.00 | 99.42 | 99.83 | 99.05 | 98.20 |
| 其他行业(%) | 0.00 | 0.58 | 0.17 | 0.95 | 1.80 |