| 2023年年报 | 2023年中报 | 2022年年报 | 2022年三季报 | 2022年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 传统媒介代理(元) | 2,028,100,657.40 | 558,643,963.41 | 2,510,847,691.07 | 1,559,665,400.00 | 1,099,097,906.26 |
| 公关活动(元) | 300,425,292.69 | 123,877,971.86 | 210,324,287.03 | 131,185,300.00 | 96,020,924.27 |
| 品牌管理(元) | 195,091,742.04 | 66,011,741.67 | 204,483,130.61 | 123,114,600.00 | 78,365,471.79 |
| 数字营销(元) | 14,037,975,251.53 | 5,665,407,666.37 | 11,561,330,860.11 | 7,211,546,500.00 | 4,222,709,213.81 |
| 自有媒体(元) | 89,565,680.66 | 274,673,178.32 | 97,456,178.01 | 218,097,500.00 | 46,210,387.13 |
| 其他收入(元) | 22,204,829.70 | 13,392,659.12 | 15,192,424.96 | 18,805,900.00 | 1,076,818.96 |
| 营业成本(元) | |||||
| 传统媒介代理(元) | 1,780,937,386.39 | 498,185,185.87 | 2,231,056,065.18 | 1,369,782,000.00 | 976,932,845.76 |
| 公关活动(元) | - | - | 191,689,686.72 | 122,718,900.00 | - |
| 品牌管理(元) | - | - | 58,660,136.29 | 39,713,800.00 | - |
| 数字营销(元) | 13,035,827,459.01 | 5,261,196,515.34 | 10,531,944,712.99 | 6,810,839,000.00 | 3,938,168,680.75 |
| 自有媒体(元) | - | - | 110,192,471.34 | 172,974,400.00 | - |
| 其他收入(元) | - | - | 3,650,139.21 | -178,200.00 | 359,679.98 |
| 毛利(元) | |||||
| 传统媒介代理(元) | 247,163,271.01 | 60,458,777.54 | 279,791,625.89 | 189,883,400.00 | 122,165,060.50 |
| 公关活动(元) | - | - | 18,634,600.31 | 8,466,400.00 | - |
| 品牌管理(元) | - | - | 145,822,994.32 | 83,400,800.00 | - |
| 数字营销(元) | 1,002,147,792.52 | 404,211,151.03 | 1,029,386,147.12 | 400,707,500.00 | 284,540,533.06 |
| 自有媒体(元) | - | - | -12,736,293.33 | 45,123,100.00 | - |
| 其他收入(元) | - | - | 11,542,285.75 | 18,984,100.00 | 717,138.98 |
| 毛利率(%) | |||||
| 传统媒介代理(%) | 12.19 | 10.82 | 11.14 | 12.17 | 11.12 |
| 公关活动(%) | - | - | 8.86 | 6.45 | - |
| 品牌管理(%) | - | - | 71.31 | 67.74 | - |
| 数字营销(%) | 7.14 | 7.13 | 8.90 | 5.56 | 6.74 |
| 自有媒体(%) | - | - | -13.07 | 20.69 | - |
| 其他收入(%) | - | - | 75.97 | 100.95 | 66.60 |
| 收入构成(%) | |||||
| 传统媒介代理(%) | 12.16 | 8.34 | 17.20 | 16.84 | 19.83 |
| 公关活动(%) | 1.80 | 1.85 | 1.44 | 1.42 | 1.73 |
| 品牌管理(%) | 1.17 | 0.98 | 1.40 | 1.33 | 1.41 |
| 数字营销(%) | 84.19 | 84.53 | 79.19 | 77.86 | 76.17 |
| 自有媒体(%) | 0.54 | 4.10 | 0.67 | 2.35 | 0.83 |
| 其他收入(%) | 0.13 | 0.20 | 0.10 | 0.20 | 0.02 |
| 毛利构成(%) | |||||
| 传统媒介代理(%) | 19.78 | 13.01 | 19.00 | 25.43 | 29.98 |
| 公关活动(%) | 0.00 | 0.00 | 1.27 | 1.13 | 0.00 |
| 品牌管理(%) | 0.00 | 0.00 | 9.90 | 11.17 | 0.00 |
| 数字营销(%) | 80.22 | 86.99 | 69.91 | 53.67 | 69.84 |
| 自有媒体(%) | 0.00 | 0.00 | -0.86 | 6.04 | 0.00 |
| 其他收入(%) | 0.00 | 0.00 | 0.78 | 2.54 | 0.18 |