| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | |
|---|---|---|---|---|
| 营业收入(元) | ||||
| 场景活动服务(元) | 147,178,935.82 | 316,430,432.42 | 122,308,813.07 | 440,537,722.30 |
| 社会传统媒体(元) | 23,480,870.67 | 45,874,962.85 | 32,188,845.59 | 91,895,509.41 |
| 数字营销服务(元) | 1,611,723,768.44 | 3,084,367,225.60 | 1,352,091,970.79 | 3,482,625,469.49 |
| 校园媒体营销服务(元) | 16,311,839.63 | 9,448,092.49 | 6,034,321.26 | 24,081,627.90 |
| 其他(元) | - | - | 144,098,970.94 | 164,161,280.28 |
| 其他主营业务(元) | - | 208,564,834.17 | - | - |
| 营业成本(元) | ||||
| 场景活动服务(元) | 122,719,679.40 | 245,998,967.58 | 93,126,201.39 | 342,887,954.56 |
| 社会传统媒体(元) | 15,298,632.25 | 26,749,865.91 | 18,233,078.46 | 57,859,012.51 |
| 数字营销服务(元) | 1,359,774,685.06 | 2,605,500,903.03 | 1,117,515,713.94 | 2,892,058,489.88 |
| 校园媒体营销服务(元) | 1,618,080.54 | 2,811,452.69 | 396,611.52 | 5,809,603.85 |
| 其他(元) | - | - | 119,025,372.96 | 139,219,759.77 |
| 其他主营业务(元) | - | 168,727,836.63 | - | - |
| 毛利(元) | ||||
| 场景活动服务(元) | 24,459,256.42 | 70,431,464.84 | 29,182,611.68 | 97,649,767.74 |
| 社会传统媒体(元) | 8,182,238.42 | 19,125,096.94 | 13,955,767.13 | 34,036,496.90 |
| 数字营销服务(元) | 251,949,083.38 | 478,866,322.57 | 234,576,256.85 | 590,566,979.61 |
| 校园媒体营销服务(元) | 14,693,759.09 | 6,636,639.80 | 5,637,709.74 | 18,272,024.05 |
| 其他(元) | - | - | 25,073,597.98 | 24,941,520.51 |
| 其他主营业务(元) | - | 39,836,997.54 | - | - |
| 毛利率(%) | ||||
| 场景活动服务(%) | 16.62 | 22.26 | 23.86 | 22.17 |
| 社会传统媒体(%) | 34.85 | 41.69 | 43.36 | 37.04 |
| 数字营销服务(%) | 15.63 | 15.53 | 17.35 | 16.96 |
| 校园媒体营销服务(%) | 90.08 | 70.24 | 93.43 | 75.88 |
| 其他(%) | - | - | 17.40 | 15.19 |
| 其他主营业务(%) | - | 19.10 | - | - |
| 收入构成(%) | ||||
| 场景活动服务(%) | 8.18 | 8.63 | 7.38 | 10.48 |
| 社会传统媒体(%) | 1.31 | 1.25 | 1.94 | 2.19 |
| 数字营销服务(%) | 89.61 | 84.16 | 81.61 | 82.85 |
| 校园媒体营销服务(%) | 0.91 | 0.26 | 0.36 | 0.57 |
| 其他(%) | - | - | 8.70 | 3.91 |
| 其他主营业务(%) | - | 5.69 | - | - |
| 毛利构成(%) | ||||
| 场景活动服务(%) | 8.17 | 11.45 | 9.46 | 12.76 |
| 社会传统媒体(%) | 2.73 | 3.11 | 4.52 | 4.45 |
| 数字营销服务(%) | 84.18 | 77.88 | 76.06 | 77.15 |
| 校园媒体营销服务(%) | 4.91 | 1.08 | 1.83 | 2.39 |
| 其他(%) | - | - | 8.13 | 3.26 |
| 其他主营业务(%) | - | 6.48 | - | - |