| 2025年中报 | 2024年年报 | 2023年年报 | |
|---|---|---|---|
| 营业收入(元) | |||
| 场景活动服务(元) | 122,308,813.07 | 440,537,722.30 | 358,486,472.50 |
| 社会传统媒体(元) | 32,188,845.59 | 91,895,509.41 | 97,374,895.99 |
| 数字营销服务(元) | 1,352,091,970.79 | 3,482,625,469.49 | 4,734,254,274.32 |
| 校园媒体营销服务(元) | 6,034,321.26 | 24,081,627.90 | 32,200,001.69 |
| 其他(元) | 144,098,970.94 | 164,161,280.28 | 61,227,506.43 |
| 营业成本(元) | |||
| 场景活动服务(元) | 93,126,201.39 | 342,887,954.56 | 265,576,192.10 |
| 社会传统媒体(元) | 18,233,078.46 | 57,859,012.51 | 49,749,269.27 |
| 数字营销服务(元) | 1,117,515,713.94 | 2,892,058,489.88 | 3,984,198,529.90 |
| 校园媒体营销服务(元) | 396,611.52 | 5,809,603.85 | 6,181,686.93 |
| 其他(元) | 119,025,372.96 | 139,219,759.77 | 42,571,005.33 |
| 毛利(元) | |||
| 场景活动服务(元) | 29,182,611.68 | 97,649,767.74 | 92,910,280.40 |
| 社会传统媒体(元) | 13,955,767.13 | 34,036,496.90 | 47,625,626.72 |
| 数字营销服务(元) | 234,576,256.85 | 590,566,979.61 | 750,055,744.42 |
| 校园媒体营销服务(元) | 5,637,709.74 | 18,272,024.05 | 26,018,314.76 |
| 其他(元) | 25,073,597.98 | 24,941,520.51 | 18,656,501.10 |
| 毛利率(%) | |||
| 场景活动服务(%) | 23.86 | 22.17 | 25.92 |
| 社会传统媒体(%) | 43.36 | 37.04 | 48.91 |
| 数字营销服务(%) | 17.35 | 16.96 | 15.84 |
| 校园媒体营销服务(%) | 93.43 | 75.88 | 80.80 |
| 其他(%) | 17.40 | 15.19 | 30.47 |
| 收入构成(%) | |||
| 场景活动服务(%) | 7.38 | 10.48 | 6.78 |
| 社会传统媒体(%) | 1.94 | 2.19 | 1.84 |
| 数字营销服务(%) | 81.61 | 82.85 | 89.60 |
| 校园媒体营销服务(%) | 0.36 | 0.57 | 0.61 |
| 其他(%) | 8.70 | 3.91 | 1.16 |
| 毛利构成(%) | |||
| 场景活动服务(%) | 9.46 | 12.76 | 9.93 |
| 社会传统媒体(%) | 4.52 | 4.45 | 5.09 |
| 数字营销服务(%) | 76.06 | 77.15 | 80.20 |
| 校园媒体营销服务(%) | 1.83 | 2.39 | 2.78 |
| 其他(%) | 8.13 | 3.26 | 1.99 |