| 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|
| 营业收入(元) | |||
| 电商渠道零售(元) | 102,158,708.89 | 158,763,648.50 | 74,081,097.86 |
| 技术解决方案及消费者运营服务(元) | 19,034,745.88 | 56,351,423.30 | 25,893,587.69 |
| 品牌数字营销(元) | 27,860,905.78 | 38,849,137.97 | 13,700,239.65 |
| 渠道分销(元) | 82,624,562.89 | 196,756,780.05 | 99,413,901.79 |
| 电商代运营服务(元) | 223,053,965.51 | 395,906,107.63 | 174,983,207.18 |
| 其他主营业务(元) | - | - | 174,983,207.18 |
| 营业成本(元) | |||
| 电商渠道零售(元) | 42,392,751.58 | 79,708,242.32 | 37,875,294.96 |
| 技术解决方案及消费者运营服务(元) | 7,810,609.58 | 31,543,159.05 | 13,621,229.18 |
| 品牌数字营销(元) | 22,908,911.35 | 28,644,291.64 | 8,853,382.10 |
| 渠道分销(元) | 65,607,033.63 | 132,229,237.74 | 70,571,773.86 |
| 电商代运营服务(元) | 119,211,537.31 | 230,335,171.55 | 106,862,595.78 |
| 其他主营业务(元) | - | - | 106,862,595.78 |
| 毛利(元) | |||
| 电商渠道零售(元) | 59,765,957.31 | 79,055,406.18 | 36,205,802.90 |
| 技术解决方案及消费者运营服务(元) | 11,224,136.30 | 24,808,264.25 | 12,272,358.51 |
| 品牌数字营销(元) | 4,951,994.43 | 10,204,846.33 | 4,846,857.55 |
| 渠道分销(元) | 17,017,529.26 | 64,527,542.31 | 28,842,127.93 |
| 电商代运营服务(元) | 103,842,428.20 | 165,570,936.08 | 68,120,611.40 |
| 其他主营业务(元) | - | - | 68,120,611.40 |
| 毛利率(%) | |||
| 电商渠道零售(%) | 58.50 | 49.79 | 48.87 |
| 技术解决方案及消费者运营服务(%) | 58.97 | 44.02 | 47.40 |
| 品牌数字营销(%) | 17.77 | 26.27 | 35.38 |
| 渠道分销(%) | 20.60 | 32.80 | 29.01 |
| 电商代运营服务(%) | 46.55 | 41.82 | 38.93 |
| 其他主营业务(%) | - | - | 38.93 |
| 收入构成(%) | |||
| 电商渠道零售(%) | 22.47 | 18.75 | 13.16 |
| 技术解决方案及消费者运营服务(%) | 4.19 | 6.66 | 4.60 |
| 品牌数字营销(%) | 6.13 | 4.59 | 2.43 |
| 渠道分销(%) | 18.17 | 23.24 | 17.66 |
| 电商代运营服务(%) | 49.05 | 46.76 | 31.08 |
| 其他主营业务(%) | - | - | 31.08 |
| 毛利构成(%) | |||
| 电商渠道零售(%) | 30.37 | 22.97 | 16.58 |
| 技术解决方案及消费者运营服务(%) | 5.70 | 7.21 | 5.62 |
| 品牌数字营销(%) | 2.52 | 2.97 | 2.22 |
| 渠道分销(%) | 8.65 | 18.75 | 13.21 |
| 电商代运营服务(%) | 52.76 | 48.11 | 31.19 |
| 其他主营业务(%) | - | - | 31.19 |