| 2024年中报 | 2023年年报 | 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 电商渠道零售(元) | - | 195,115,706.79 | 102,158,708.89 | 158,763,648.50 | 74,081,097.86 |
| 技术解决方案及消费者运营服务(元) | 30,250,486.41 | 54,207,742.65 | 19,034,745.88 | 56,351,423.30 | 25,893,587.69 |
| 品牌数字营销(元) | 24,557,881.90 | 66,804,981.27 | 27,860,905.78 | 38,849,137.97 | 13,700,239.65 |
| 渠道分销(元) | - | 164,813,526.59 | 82,624,562.89 | 196,756,780.05 | 99,413,901.79 |
| 电商代运营服务(元) | 279,951,748.56 | 486,504,090.68 | 223,053,965.51 | 395,906,107.63 | 174,983,207.18 |
| 经销代理业务(元) | 84,688,898.24 | - | - | - | - |
| 品牌孵化与管理业务(元) | 124,789,717.39 | - | - | - | - |
| 营业成本(元) | |||||
| 电商渠道零售(元) | - | 73,441,349.44 | 42,392,751.58 | 79,708,242.32 | 37,875,294.96 |
| 技术解决方案及消费者运营服务(元) | 8,268,042.84 | 18,296,676.06 | 7,810,609.58 | 31,543,159.05 | 13,621,229.18 |
| 品牌数字营销(元) | 20,448,203.93 | 57,587,861.94 | 22,908,911.35 | 28,644,291.64 | 8,853,382.10 |
| 渠道分销(元) | - | 141,697,353.87 | 65,607,033.63 | 132,229,237.74 | 70,571,773.86 |
| 电商代运营服务(元) | 145,058,752.03 | 270,900,565.42 | 119,211,537.31 | 230,335,171.55 | 106,862,595.78 |
| 经销代理业务(元) | 63,590,190.32 | - | - | - | - |
| 品牌孵化与管理业务(元) | 26,115,216.04 | - | - | - | - |
| 毛利(元) | |||||
| 电商渠道零售(元) | - | 121,674,357.35 | 59,765,957.31 | 79,055,406.18 | 36,205,802.90 |
| 技术解决方案及消费者运营服务(元) | 21,982,443.57 | 35,911,066.59 | 11,224,136.30 | 24,808,264.25 | 12,272,358.51 |
| 品牌数字营销(元) | 4,109,677.97 | 9,217,119.33 | 4,951,994.43 | 10,204,846.33 | 4,846,857.55 |
| 渠道分销(元) | - | 23,116,172.72 | 17,017,529.26 | 64,527,542.31 | 28,842,127.93 |
| 电商代运营服务(元) | 134,892,996.53 | 215,603,525.26 | 103,842,428.20 | 165,570,936.08 | 68,120,611.40 |
| 经销代理业务(元) | 21,098,707.92 | - | - | - | - |
| 品牌孵化与管理业务(元) | 98,674,501.35 | - | - | - | - |
| 毛利率(%) | |||||
| 电商渠道零售(%) | - | 62.36 | 58.50 | 49.79 | 48.87 |
| 技术解决方案及消费者运营服务(%) | 72.67 | 66.25 | 58.97 | 44.02 | 47.40 |
| 品牌数字营销(%) | 16.73 | 13.80 | 17.77 | 26.27 | 35.38 |
| 渠道分销(%) | - | 14.03 | 20.60 | 32.80 | 29.01 |
| 电商代运营服务(%) | 48.18 | 44.32 | 46.55 | 41.82 | 38.93 |
| 经销代理业务(%) | 24.91 | - | - | - | - |
| 品牌孵化与管理业务(%) | 79.07 | - | - | - | - |
| 收入构成(%) | |||||
| 电商渠道零售(%) | - | 20.17 | 22.47 | 18.75 | 19.09 |
| 技术解决方案及消费者运营服务(%) | 5.56 | 5.60 | 4.19 | 6.66 | 6.67 |
| 品牌数字营销(%) | 4.51 | 6.91 | 6.13 | 4.59 | 3.53 |
| 渠道分销(%) | - | 17.04 | 18.17 | 23.24 | 25.62 |
| 电商代运营服务(%) | 51.44 | 50.29 | 49.05 | 46.76 | 45.09 |
| 经销代理业务(%) | 15.56 | - | - | - | - |
| 品牌孵化与管理业务(%) | 22.93 | - | - | - | - |
| 毛利构成(%) | |||||
| 电商渠道零售(%) | - | 30.00 | 30.37 | 22.97 | 24.09 |
| 技术解决方案及消费者运营服务(%) | 7.83 | 8.86 | 5.70 | 7.21 | 8.17 |
| 品牌数字营销(%) | 1.46 | 2.27 | 2.52 | 2.97 | 3.23 |
| 渠道分销(%) | - | 5.70 | 8.65 | 18.75 | 19.19 |
| 电商代运营服务(%) | 48.05 | 53.17 | 52.76 | 48.11 | 45.33 |
| 经销代理业务(%) | 7.51 | - | - | - | - |
| 品牌孵化与管理业务(%) | 35.15 | - | - | - | - |