| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 服装鞋类(元) | 30,897,768.07 | 151,420,122.61 | 86,439,326.46 | 209,529,214.81 | 117,355,788.72 |
| 社交电商服务(元) | 824,715,400.37 | 1,967,843,933.68 | 1,113,090,350.80 | 2,582,669,420.76 | 1,388,454,592.18 |
| 新媒体广告(元) | 454,656,611.64 | 1,041,632,280.20 | 612,988,012.44 | 1,706,714,672.18 | 1,295,750,014.82 |
| 自营品牌与品牌经销(元) | 22,430,670.44 | 112,474,745.15 | 75,208,373.38 | 238,397,548.90 | 168,910,597.17 |
| 其他(元) | - | - | 8,507,392.77 | - | - |
| 营业成本(元) | |||||
| 服装鞋类(元) | 11,008,170.18 | 84,494,409.13 | 47,507,190.48 | 126,918,799.95 | 70,007,211.26 |
| 社交电商服务(元) | 746,010,674.71 | 1,859,004,922.03 | 1,020,711,976.58 | 2,528,972,813.70 | 1,249,809,889.29 |
| 新媒体广告(元) | 445,108,052.39 | 1,029,491,977.30 | 604,227,356.98 | 1,692,361,005.33 | 1,263,291,097.98 |
| 自营品牌与品牌经销(元) | 18,563,537.82 | 105,301,850.40 | 65,452,008.76 | 216,733,771.00 | 129,514,963.01 |
| 其他(元) | - | - | 6,245,827.98 | - | - |
| 毛利(元) | |||||
| 服装鞋类(元) | 19,889,597.89 | 66,925,713.48 | 38,932,135.98 | 82,610,414.86 | 47,348,577.46 |
| 社交电商服务(元) | 78,704,725.66 | 108,839,011.65 | 92,378,374.22 | 53,696,607.06 | 138,644,702.89 |
| 新媒体广告(元) | 9,548,559.25 | 12,140,302.90 | 8,760,655.46 | 14,353,666.85 | 32,458,916.84 |
| 自营品牌与品牌经销(元) | 3,867,132.62 | 7,172,894.75 | 9,756,364.62 | 21,663,777.90 | 39,395,634.16 |
| 其他(元) | - | - | 2,261,564.79 | - | - |
| 毛利率(%) | |||||
| 服装鞋类(%) | 64.37 | 44.20 | 45.04 | 39.43 | 40.35 |
| 社交电商服务(%) | 9.54 | 5.53 | 8.30 | 2.08 | 9.99 |
| 新媒体广告(%) | 2.10 | 1.17 | 1.43 | 0.84 | 2.51 |
| 自营品牌与品牌经销(%) | 17.24 | 6.38 | 12.97 | 9.09 | 23.32 |
| 其他(%) | - | - | 26.58 | - | - |
| 收入构成(%) | |||||
| 服装鞋类(%) | 2.32 | 4.63 | 4.56 | 4.42 | 3.95 |
| 社交电商服务(%) | 61.88 | 60.12 | 58.70 | 54.52 | 46.74 |
| 新媒体广告(%) | 34.12 | 31.82 | 32.33 | 36.03 | 43.62 |
| 自营品牌与品牌经销(%) | 1.68 | 3.44 | 3.97 | 5.03 | 5.69 |
| 其他(%) | - | - | 0.45 | - | - |
| 毛利构成(%) | |||||
| 服装鞋类(%) | 17.76 | 34.31 | 25.60 | 47.94 | 18.36 |
| 社交电商服务(%) | 70.27 | 55.79 | 60.74 | 31.16 | 53.77 |
| 新媒体广告(%) | 8.52 | 6.22 | 5.76 | 8.33 | 12.59 |
| 自营品牌与品牌经销(%) | 3.45 | 3.68 | 6.41 | 12.57 | 15.28 |
| 其他(%) | - | - | 1.49 | - | - |