| 2024年中报 | 2023年年报 | 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 迪芙斯品牌(元) | - | - | 39,328,485.31 | 17,831,173.38 | 11,134,446.33 |
| 菲伯利尔品牌(元) | - | - | 13,236,793.84 | 17,910,418.99 | 12,948,737.68 |
| 互联网广告代理(元) | - | - | 1,078,769,050.68 | 1,118,211,499.05 | 344,504,431.92 |
| 互联网广告投放(元) | - | - | 57,657,178.77 | 124,082,933.36 | 54,232,384.94 |
| 社交电商服务(元) | 1,388,454,592.18 | 1,728,658,118.27 | 848,521,780.39 | 2,332,183,520.48 | 1,222,879,971.07 |
| 星期六品牌(元) | - | - | 144,769,329.22 | 188,713,638.05 | 102,855,094.84 |
| 索菲亚品牌(元) | - | - | 45,022,131.27 | 37,373,724.99 | 17,342,179.10 |
| 服装鞋类(元) | 117,355,788.72 | 399,698,316.57 | - | - | - |
| 新媒体广告(元) | 1,295,750,014.82 | 2,375,091,170.59 | - | - | - |
| 自营品牌与品牌经销(元) | 168,910,597.17 | 264,611,889.33 | - | - | - |
| 其他品牌(元) | - | - | 30,864,884.60 | 56,116,903.89 | 31,682,607.03 |
| 其他(元) | - | - | 5,159,609.75 | 8,156,592.55 | 4,052,900.67 |
| 营业成本(元) | |||||
| 迪芙斯品牌(元) | - | - | 39,890,568.03 | 14,015,867.00 | 7,189,696.16 |
| 菲伯利尔品牌(元) | - | - | 11,226,518.34 | 12,300,617.67 | 9,133,840.33 |
| 互联网广告代理(元) | - | - | 1,054,359,017.88 | 1,073,425,018.91 | 324,818,200.32 |
| 互联网广告投放(元) | - | - | 44,990,043.60 | 89,353,286.72 | 39,388,967.39 |
| 社交电商服务(元) | 1,249,809,889.29 | 1,735,311,985.48 | 822,549,711.00 | 1,823,767,073.13 | 900,141,054.04 |
| 星期六品牌(元) | - | - | 135,460,543.02 | 129,789,289.25 | 63,955,586.44 |
| 索菲亚品牌(元) | - | - | 44,692,699.57 | 25,210,904.10 | 11,771,115.86 |
| 服装鞋类(元) | 70,007,211.26 | 356,627,468.16 | - | - | - |
| 新媒体广告(元) | 1,263,291,097.98 | 2,332,849,912.10 | - | - | - |
| 自营品牌与品牌经销(元) | 129,514,963.01 | 251,158,486.75 | - | - | - |
| 其他品牌(元) | - | - | 25,510,261.88 | 36,926,758.43 | 23,583,990.30 |
| 其他(元) | - | - | 858,277.58 | 2,306,369.22 | 1,043,666.24 |
| 毛利(元) | |||||
| 迪芙斯品牌(元) | - | - | -562,082.72 | 3,815,306.38 | 3,944,750.17 |
| 菲伯利尔品牌(元) | - | - | 2,010,275.50 | 5,609,801.32 | 3,814,897.35 |
| 互联网广告代理(元) | - | - | 24,410,032.80 | 44,786,480.14 | 19,686,231.60 |
| 互联网广告投放(元) | - | - | 12,667,135.17 | 34,729,646.64 | 14,843,417.55 |
| 社交电商服务(元) | 138,644,702.89 | -6,653,867.21 | 25,972,069.39 | 508,416,447.35 | 322,738,917.03 |
| 星期六品牌(元) | - | - | 9,308,786.20 | 58,924,348.80 | 38,899,508.40 |
| 索菲亚品牌(元) | - | - | 329,431.70 | 12,162,820.89 | 5,571,063.24 |
| 服装鞋类(元) | 47,348,577.46 | 43,070,848.41 | - | - | - |
| 新媒体广告(元) | 32,458,916.84 | 42,241,258.49 | - | - | - |
| 自营品牌与品牌经销(元) | 39,395,634.16 | 13,453,402.58 | - | - | - |
| 其他品牌(元) | - | - | 5,354,622.72 | 19,190,145.46 | 8,098,616.73 |
| 其他(元) | - | - | 4,301,332.17 | 5,850,223.33 | 3,009,234.43 |
| 毛利率(%) | |||||
| 迪芙斯品牌(%) | - | - | -1.43 | 21.40 | 35.43 |
| 菲伯利尔品牌(%) | - | - | 15.19 | 31.32 | 29.46 |
| 互联网广告代理(%) | - | - | 2.26 | 4.01 | 5.71 |
| 互联网广告投放(%) | - | - | 21.97 | 27.99 | 27.37 |
| 社交电商服务(%) | 9.99 | -0.38 | 3.06 | 21.80 | 26.39 |
| 星期六品牌(%) | - | - | 6.43 | 31.22 | 37.82 |
| 索菲亚品牌(%) | - | - | 0.73 | 32.54 | 32.12 |
| 服装鞋类(%) | 40.35 | 10.78 | - | - | - |
| 新媒体广告(%) | 2.51 | 1.78 | - | - | - |
| 自营品牌与品牌经销(%) | 23.32 | 5.08 | - | - | - |
| 其他品牌(%) | - | - | 17.35 | 34.20 | 25.56 |
| 其他(%) | - | - | 83.37 | 71.72 | 74.25 |
| 收入构成(%) | |||||
| 迪芙斯品牌(%) | - | - | 1.74 | 0.46 | 0.62 |
| 菲伯利尔品牌(%) | - | - | 0.58 | 0.46 | 0.72 |
| 互联网广告代理(%) | - | - | 47.66 | 28.67 | 19.12 |
| 互联网广告投放(%) | - | - | 2.55 | 3.18 | 3.01 |
| 社交电商服务(%) | 46.74 | 36.25 | 37.49 | 59.79 | 67.88 |
| 星期六品牌(%) | - | - | 6.40 | 4.84 | 5.71 |
| 索菲亚品牌(%) | - | - | 1.99 | 0.96 | 0.96 |
| 服装鞋类(%) | 3.95 | 8.38 | - | - | - |
| 新媒体广告(%) | 43.62 | 49.81 | - | - | - |
| 自营品牌与品牌经销(%) | 5.69 | 5.55 | - | - | - |
| 其他品牌(%) | - | - | 1.36 | 1.44 | 1.76 |
| 其他(%) | - | - | 0.23 | 0.21 | 0.22 |
| 毛利构成(%) | |||||
| 迪芙斯品牌(%) | - | - | -0.67 | 0.55 | 0.94 |
| 菲伯利尔品牌(%) | - | - | 2.40 | 0.81 | 0.91 |
| 互联网广告代理(%) | - | - | 29.13 | 6.46 | 4.68 |
| 互联网广告投放(%) | - | - | 15.12 | 5.01 | 3.53 |
| 社交电商服务(%) | 53.77 | -7.22 | 31.00 | 73.31 | 76.73 |
| 星期六品牌(%) | - | - | 11.11 | 8.50 | 9.25 |
| 索菲亚品牌(%) | - | - | 0.39 | 1.75 | 1.32 |
| 服装鞋类(%) | 18.36 | 46.76 | - | - | - |
| 新媒体广告(%) | 12.59 | 45.86 | - | - | - |
| 自营品牌与品牌经销(%) | 15.28 | 14.61 | - | - | - |
| 其他品牌(%) | - | - | 6.39 | 2.77 | 1.93 |
| 其他(%) | - | - | 5.13 | 0.84 | 0.72 |