| 2025年中报 | 2024年年报 | 2024年中报 | 2023年年报 | 2023年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 电商代运营(元) | 2,368,652.39 | 12,480,738.27 | 6,913,970.49 | 10,226,245.89 | 3,796,436.63 |
| 电商零售(元) | 60,968,689.47 | 117,064,739.47 | 54,249,890.79 | 130,726,942.45 | 66,574,219.12 |
| 品牌营销(元) | - | - | - | - | 28,755,662.59 |
| 渠道分销(元) | 39,428,651.89 | 78,334,584.07 | 37,812,344.67 | 91,959,439.05 | 44,936,166.19 |
| 技术服务及其他(元) | - | - | - | - | 3,004,536.58 |
| 技术服务(元) | 2,886,792.43 | 6,116,981.06 | 2,927,122.61 | 6,739,756.68 | - |
| 品牌数字营销(元) | 26,838,866.50 | 70,488,604.96 | 28,249,054.25 | 57,200,532.98 | - |
| 营业成本(元) | |||||
| 电商代运营(元) | 1,065,650.74 | 6,015,552.34 | 3,198,041.76 | 4,284,412.81 | 1,804,673.93 |
| 电商零售(元) | 32,349,404.46 | 64,040,509.97 | 30,091,657.83 | 70,142,012.55 | 34,224,488.85 |
| 品牌营销(元) | - | - | - | - | 22,723,339.38 |
| 渠道分销(元) | 28,777,446.58 | 51,794,635.46 | 24,040,825.40 | 60,644,272.39 | 31,076,007.80 |
| 技术服务及其他(元) | - | - | - | - | 1,806,619.89 |
| 技术服务(元) | 1,817,026.63 | 3,841,579.14 | 1,724,043.19 | 3,906,305.57 | - |
| 品牌数字营销(元) | 23,180,297.77 | 59,944,365.70 | 22,651,444.24 | 43,890,806.44 | - |
| 毛利(元) | |||||
| 电商代运营(元) | 1,303,001.65 | 6,465,185.93 | 3,715,928.73 | 5,941,833.08 | 1,991,762.70 |
| 电商零售(元) | 28,619,285.01 | 53,024,229.50 | 24,158,232.96 | 60,584,929.90 | 32,349,730.27 |
| 品牌营销(元) | - | - | - | - | 6,032,323.21 |
| 渠道分销(元) | 10,651,205.31 | 26,539,948.61 | 13,771,519.27 | 31,315,166.66 | 13,860,158.39 |
| 技术服务及其他(元) | - | - | - | - | 1,197,916.69 |
| 技术服务(元) | 1,069,765.80 | 2,275,401.92 | 1,203,079.42 | 2,833,451.11 | - |
| 品牌数字营销(元) | 3,658,568.73 | 10,544,239.26 | 5,597,610.01 | 13,309,726.54 | - |
| 毛利率(%) | |||||
| 电商代运营(%) | 55.01 | 51.80 | 53.75 | 58.10 | 52.46 |
| 电商零售(%) | 46.94 | 45.29 | 44.53 | 46.34 | 48.59 |
| 品牌营销(%) | - | - | - | - | 20.98 |
| 渠道分销(%) | 27.01 | 33.88 | 36.42 | 34.05 | 30.84 |
| 技术服务及其他(%) | - | - | - | - | 39.87 |
| 技术服务(%) | 37.06 | 37.20 | 41.10 | 42.04 | - |
| 品牌数字营销(%) | 13.63 | 14.96 | 19.82 | 23.27 | - |
| 收入构成(%) | |||||
| 电商代运营(%) | 1.79 | 4.39 | 5.31 | 3.44 | 2.58 |
| 电商零售(%) | 46.02 | 41.15 | 41.68 | 44.04 | 45.27 |
| 品牌营销(%) | - | - | - | - | 19.55 |
| 渠道分销(%) | 29.76 | 27.54 | 29.05 | 30.98 | 30.55 |
| 技术服务及其他(%) | - | - | - | - | 2.04 |
| 技术服务(%) | 2.18 | 2.15 | 2.25 | 2.27 | - |
| 品牌数字营销(%) | 20.26 | 24.78 | 21.70 | 19.27 | - |
| 毛利构成(%) | |||||
| 电商代运营(%) | 2.88 | 6.54 | 7.67 | 5.21 | 3.59 |
| 电商零售(%) | 63.17 | 53.64 | 49.87 | 53.15 | 58.36 |
| 品牌营销(%) | - | - | - | - | 10.88 |
| 渠道分销(%) | 23.51 | 26.85 | 28.43 | 27.47 | 25.00 |
| 技术服务及其他(%) | - | - | - | - | 2.16 |
| 技术服务(%) | 2.36 | 2.30 | 2.48 | 2.49 | - |
| 品牌数字营销(%) | 8.08 | 10.67 | 11.55 | 11.68 | - |