| 2024年中报 | 2023年年报 | 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 电视媒体营销(元) | 31,461,334.08 | 85,750,469.80 | 33,612,787.53 | 189,916,633.26 | 57,350,298.69 |
| 广播媒体运营(元) | 2,489,887.45 | 10,797,424.52 | 2,183,018.86 | 10,606,327.35 | 1,645,788.70 |
| 品牌营销(元) | 325,471.69 | 1,088,290.65 | 207,547.16 | 1,439,862.94 | 6,999,100.81 |
| 新媒体运营(元) | 29,400,083.21 | 16,174,707.31 | 24,179,691.47 | 136,499,163.50 | 17,344,047.22 |
| 抖音直播业务(元) | 1,529,132.52 | 21,706,550.37 | 6,344,865.01 | 12,092,671.97 | - |
| 户外广告营销(元) | 913,917.91 | 10,490,782.23 | 6,636,175.21 | 18,668,867.53 | - |
| 广播剧及其他(元) | 1,676,270.80 | 959,077.36 | - | 6,122,555.83 | - |
| 其他(元) | - | - | - | - | 5,684,038.66 |
| 营业成本(元) | |||||
| 电视媒体营销(元) | 32,380,810.55 | 83,850,997.02 | 31,172,058.01 | 199,165,012.25 | 72,684,672.18 |
| 广播媒体运营(元) | 2,321,207.55 | 9,236,349.02 | 2,110,396.23 | 10,406,406.60 | 1,768,207.54 |
| 品牌营销(元) | 318,962.26 | 405,360.43 | 106,796.12 | 334,106.99 | 1,015,812.67 |
| 新媒体运营(元) | 28,076,427.25 | 13,567,970.68 | 23,642,556.93 | 133,432,162.71 | 17,347,681.92 |
| 抖音直播业务(元) | 3,248,736.86 | 22,450,743.47 | 10,620,668.30 | 8,439,386.94 | - |
| 户外广告营销(元) | 1,024,970.99 | 4,937,873.66 | 1,870,946.79 | 6,073,258.90 | - |
| 广播剧及其他(元) | 690,856.28 | 1,356,495.22 | - | 1,486,442.05 | - |
| 其他(元) | - | - | - | - | 2,003,279.25 |
| 毛利(元) | |||||
| 电视媒体营销(元) | -919,476.47 | 1,899,472.78 | 2,440,729.52 | -9,248,378.99 | -15,334,373.49 |
| 广播媒体运营(元) | 168,679.90 | 1,561,075.50 | 72,622.63 | 199,920.75 | -122,418.84 |
| 品牌营销(元) | 6,509.43 | 682,930.22 | 100,751.04 | 1,105,755.95 | 5,983,288.14 |
| 新媒体运营(元) | 1,323,655.96 | 2,606,736.63 | 537,134.54 | 3,067,000.79 | -3,634.70 |
| 抖音直播业务(元) | -1,719,604.34 | -744,193.10 | -4,275,803.29 | 3,653,285.03 | - |
| 户外广告营销(元) | -111,053.08 | 5,552,908.57 | 4,765,228.42 | 12,595,608.63 | - |
| 广播剧及其他(元) | 985,414.52 | -397,417.86 | - | 4,636,113.78 | - |
| 其他(元) | - | - | - | - | 3,680,759.41 |
| 毛利率(%) | |||||
| 电视媒体营销(%) | -2.92 | 2.22 | 7.26 | -4.87 | -26.74 |
| 广播媒体运营(%) | 6.77 | 14.46 | 3.33 | 1.88 | -7.44 |
| 品牌营销(%) | 2.00 | 62.75 | 48.54 | 76.80 | 85.49 |
| 新媒体运营(%) | 4.50 | 16.12 | 2.22 | 2.25 | -0.02 |
| 抖音直播业务(%) | -112.46 | -3.43 | -67.39 | 30.21 | - |
| 户外广告营销(%) | -12.15 | 52.93 | 71.81 | 67.47 | - |
| 广播剧及其他(%) | 58.79 | -41.44 | - | 75.72 | - |
| 其他(%) | - | - | - | - | 64.76 |
| 收入构成(%) | |||||
| 电视媒体营销(%) | 46.41 | 58.35 | 45.94 | 50.60 | 64.42 |
| 广播媒体运营(%) | 3.67 | 7.35 | 2.98 | 2.83 | 1.85 |
| 品牌营销(%) | 0.48 | 0.74 | 0.28 | 0.38 | 7.86 |
| 新媒体运营(%) | 43.37 | 11.01 | 33.05 | 36.37 | 19.48 |
| 抖音直播业务(%) | 2.26 | 14.77 | 8.67 | 3.22 | - |
| 户外广告营销(%) | 1.35 | 7.14 | 9.07 | 4.97 | - |
| 广播剧及其他(%) | 2.47 | 0.65 | - | 1.63 | - |
| 其他(%) | - | - | - | - | 6.38 |
| 毛利构成(%) | |||||
| 电视媒体营销(%) | - | 17.02 | 67.04 | -57.77 | - |
| 广播媒体运营(%) | - | 13.99 | 1.99 | 1.25 | - |
| 品牌营销(%) | - | 6.12 | 2.77 | 6.91 | - |
| 新媒体运营(%) | - | 23.35 | 14.75 | 19.16 | - |
| 抖音直播业务(%) | - | -6.67 | -117.45 | 22.82 | - |
| 户外广告营销(%) | - | 49.75 | 130.89 | 78.68 | - |
| 广播剧及其他(%) | - | -3.56 | - | 28.96 | - |
| 其他(%) | - | - | - | - | - |