| 2025年中报 | 2024年年报 | 2024年中报 | 2023年年报 | 2023年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 电视媒体营销(元) | 55,942,036.90 | 79,144,668.41 | 31,461,334.08 | 85,750,469.80 | 33,612,787.53 |
| 抖音直播业务(元) | 2,197,398.87 | 5,210,506.00 | 1,529,132.52 | 21,706,550.37 | 6,344,865.01 |
| 广播媒体运营(元) | 2,441,825.45 | 6,045,237.83 | 2,489,887.45 | 10,797,424.52 | 2,183,018.86 |
| 户外广告营销(元) | 1,084,703.47 | 1,508,229.14 | 913,917.91 | 10,490,782.23 | 6,636,175.21 |
| 品牌营销(元) | 1,455,480.64 | 2,807,438.87 | 325,471.69 | 1,088,290.65 | 207,547.16 |
| 新媒体运营(元) | 5,519,087.54 | 30,529,415.02 | 29,400,083.21 | 16,174,707.31 | 24,179,691.47 |
| 广播剧及其他(元) | 2,721,064.07 | 1,572,909.41 | 1,676,270.80 | 959,077.36 | - |
| 营业成本(元) | |||||
| 电视媒体营销(元) | 54,174,612.04 | 74,188,872.18 | 32,380,810.55 | 83,850,997.02 | 31,172,058.01 |
| 抖音直播业务(元) | 1,438,259.23 | 4,549,737.86 | 3,248,736.86 | 22,450,743.47 | 10,620,668.30 |
| 广播媒体运营(元) | 2,383,547.16 | 5,714,729.90 | 2,321,207.55 | 9,236,349.02 | 2,110,396.23 |
| 户外广告营销(元) | 848,174.17 | 1,814,147.06 | 1,024,970.99 | 4,937,873.66 | 1,870,946.79 |
| 品牌营销(元) | 1,377,747.19 | 1,529,182.00 | 318,962.26 | 405,360.43 | 106,796.12 |
| 新媒体运营(元) | 5,064,702.01 | 26,601,361.08 | 28,076,427.25 | 13,567,970.68 | 23,642,556.93 |
| 广播剧及其他(元) | 3,172,133.25 | 4,140,496.29 | 690,856.28 | 1,356,495.22 | - |
| 毛利(元) | |||||
| 电视媒体营销(元) | 1,767,424.86 | 4,955,796.23 | -919,476.47 | 1,899,472.78 | 2,440,729.52 |
| 抖音直播业务(元) | 759,139.64 | 660,768.14 | -1,719,604.34 | -744,193.10 | -4,275,803.29 |
| 广播媒体运营(元) | 58,278.29 | 330,507.93 | 168,679.90 | 1,561,075.50 | 72,622.63 |
| 户外广告营销(元) | 236,529.30 | -305,917.92 | -111,053.08 | 5,552,908.57 | 4,765,228.42 |
| 品牌营销(元) | 77,733.45 | 1,278,256.87 | 6,509.43 | 682,930.22 | 100,751.04 |
| 新媒体运营(元) | 454,385.53 | 3,928,053.94 | 1,323,655.96 | 2,606,736.63 | 537,134.54 |
| 广播剧及其他(元) | -451,069.18 | -2,567,586.88 | 985,414.52 | -397,417.86 | - |
| 毛利率(%) | |||||
| 电视媒体营销(%) | 3.16 | 6.26 | -2.92 | 2.22 | 7.26 |
| 抖音直播业务(%) | 34.55 | 12.68 | -112.46 | -3.43 | -67.39 |
| 广播媒体运营(%) | 2.39 | 5.47 | 6.77 | 14.46 | 3.33 |
| 户外广告营销(%) | 21.81 | -20.28 | -12.15 | 52.93 | 71.81 |
| 品牌营销(%) | 5.34 | 45.53 | 2.00 | 62.75 | 48.54 |
| 新媒体运营(%) | 8.23 | 12.87 | 4.50 | 16.12 | 2.22 |
| 广播剧及其他(%) | -16.58 | -163.24 | 58.79 | -41.44 | - |
| 收入构成(%) | |||||
| 电视媒体营销(%) | 78.39 | 62.41 | 46.41 | 58.35 | 45.94 |
| 抖音直播业务(%) | 3.08 | 4.11 | 2.26 | 14.77 | 8.67 |
| 广播媒体运营(%) | 3.42 | 4.77 | 3.67 | 7.35 | 2.98 |
| 户外广告营销(%) | 1.52 | 1.19 | 1.35 | 7.14 | 9.07 |
| 品牌营销(%) | 2.04 | 2.21 | 0.48 | 0.74 | 0.28 |
| 新媒体运营(%) | 7.73 | 24.07 | 43.37 | 11.01 | 33.05 |
| 广播剧及其他(%) | 3.81 | 1.24 | 2.47 | 0.65 | - |
| 毛利构成(%) | |||||
| 电视媒体营销(%) | 60.89 | 59.85 | - | 17.02 | 67.04 |
| 抖音直播业务(%) | 26.16 | 7.98 | - | -6.67 | -117.45 |
| 广播媒体运营(%) | 2.01 | 3.99 | - | 13.99 | 1.99 |
| 户外广告营销(%) | 8.15 | -3.69 | - | 49.75 | 130.89 |
| 品牌营销(%) | 2.68 | 15.44 | - | 6.12 | 2.77 |
| 新媒体运营(%) | 15.66 | 47.44 | - | 23.35 | 14.75 |
| 广播剧及其他(%) | -15.54 | -31.01 | - | -3.56 | - |