| 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|
| 营业收入(元) | ||||
| 电视媒体营销(元) | 102,576,175.18 | 55,942,036.90 | 79,144,668.41 | 31,461,334.08 |
| 抖音直播业务(元) | 2,925,728.23 | 2,197,398.87 | 5,210,506.00 | 1,529,132.52 |
| 广播媒体运营(元) | 5,626,353.21 | 2,441,825.45 | 6,045,237.83 | 2,489,887.45 |
| 户外广告营销(元) | 2,179,134.72 | 1,084,703.47 | 1,508,229.14 | 913,917.91 |
| 品牌营销(元) | 2,156,112.82 | 1,455,480.64 | 2,807,438.87 | 325,471.69 |
| 新媒体运营(元) | 1,457,323.35 | 5,519,087.54 | 30,529,415.02 | 29,400,083.21 |
| 广播剧及其他(元) | 6,925,688.34 | 2,721,064.07 | 1,572,909.41 | 1,676,270.80 |
| 营业成本(元) | ||||
| 电视媒体营销(元) | 92,441,284.75 | 54,174,612.04 | 74,188,872.18 | 32,380,810.55 |
| 抖音直播业务(元) | 2,882,155.76 | 1,438,259.23 | 4,549,737.86 | 3,248,736.86 |
| 广播媒体运营(元) | 5,534,471.41 | 2,383,547.16 | 5,714,729.90 | 2,321,207.55 |
| 户外广告营销(元) | 1,840,466.50 | 848,174.17 | 1,814,147.06 | 1,024,970.99 |
| 品牌营销(元) | 1,553,759.82 | 1,377,747.19 | 1,529,182.00 | 318,962.26 |
| 新媒体运营(元) | - | 5,064,702.01 | 26,601,361.08 | 28,076,427.25 |
| 广播剧及其他(元) | 10,105,211.28 | 3,172,133.25 | 4,140,496.29 | 690,856.28 |
| 毛利(元) | ||||
| 电视媒体营销(元) | 10,134,890.43 | 1,767,424.86 | 4,955,796.23 | -919,476.47 |
| 抖音直播业务(元) | 43,572.47 | 759,139.64 | 660,768.14 | -1,719,604.34 |
| 广播媒体运营(元) | 91,881.80 | 58,278.29 | 330,507.93 | 168,679.90 |
| 户外广告营销(元) | 338,668.22 | 236,529.30 | -305,917.92 | -111,053.08 |
| 品牌营销(元) | 602,353.00 | 77,733.45 | 1,278,256.87 | 6,509.43 |
| 新媒体运营(元) | 1,457,323.35 | 454,385.53 | 3,928,053.94 | 1,323,655.96 |
| 广播剧及其他(元) | -3,179,522.94 | -451,069.18 | -2,567,586.88 | 985,414.52 |
| 毛利率(%) | ||||
| 电视媒体营销(%) | 9.88 | 3.16 | 6.26 | -2.92 |
| 抖音直播业务(%) | 1.49 | 34.55 | 12.68 | -112.46 |
| 广播媒体运营(%) | 1.63 | 2.39 | 5.47 | 6.77 |
| 户外广告营销(%) | 15.54 | 21.81 | -20.28 | -12.15 |
| 品牌营销(%) | 27.94 | 5.34 | 45.53 | 2.00 |
| 新媒体运营(%) | - | 8.23 | 12.87 | 4.50 |
| 广播剧及其他(%) | -45.91 | -16.58 | -163.24 | 58.79 |
| 收入构成(%) | ||||
| 电视媒体营销(%) | 82.83 | 78.39 | 62.41 | 46.41 |
| 抖音直播业务(%) | 2.36 | 3.08 | 4.11 | 2.26 |
| 广播媒体运营(%) | 4.54 | 3.42 | 4.77 | 3.67 |
| 户外广告营销(%) | 1.76 | 1.52 | 1.19 | 1.35 |
| 品牌营销(%) | 1.74 | 2.04 | 2.21 | 0.48 |
| 新媒体运营(%) | 1.18 | 7.73 | 24.07 | 43.37 |
| 广播剧及其他(%) | 5.59 | 3.81 | 1.24 | 2.47 |
| 毛利构成(%) | ||||
| 电视媒体营销(%) | 106.80 | 60.89 | 59.85 | - |
| 抖音直播业务(%) | 0.46 | 26.16 | 7.98 | - |
| 广播媒体运营(%) | 0.97 | 2.01 | 3.99 | - |
| 户外广告营销(%) | 3.57 | 8.15 | -3.69 | - |
| 品牌营销(%) | 6.35 | 2.68 | 15.44 | - |
| 新媒体运营(%) | 15.36 | 15.66 | 47.44 | - |
| 广播剧及其他(%) | -33.51 | -15.54 | -31.01 | - |