| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 品牌传播(元) | 4,023,207.38 | 7,622,523.90 | 5,281,943.92 | 22,063,749.88 | 12,003,536.11 |
| 品牌活动(元) | 11,566,475.96 | 19,002,231.01 | 9,037,016.91 | 23,849,941.05 | 5,458,413.74 |
| 品牌营销(元) | - | - | - | - | 1,558.34 |
| 电商直播(元) | - | - | - | 37,259.13 | - |
| 整合营销(元) | - | - | - | 2,097,132.07 | - |
| 国际交流中心(元) | 411,779.45 | 24,358.00 | - | - | - |
| 营业成本(元) | |||||
| 品牌传播(元) | 1,945,177.78 | 8,508,100.76 | 3,957,823.49 | 6,203,191.95 | 3,763,813.41 |
| 品牌活动(元) | 3,606,098.79 | 6,749,013.25 | 1,554,942.50 | 7,709,213.11 | 2,372,561.10 |
| 品牌营销(元) | - | - | - | - | 6,700.67 |
| 电商直播(元) | - | - | - | 28,661.66 | - |
| 整合营销(元) | - | - | - | 2,033,966.20 | - |
| 国际交流中心(元) | 345,522.17 | 54,190.49 | - | - | - |
| 毛利(元) | |||||
| 品牌传播(元) | 2,078,029.60 | -885,576.86 | 1,324,120.43 | 15,860,557.93 | 8,239,722.70 |
| 品牌活动(元) | 7,960,377.17 | 12,253,217.76 | 7,482,074.41 | 16,140,727.94 | 3,085,852.64 |
| 品牌营销(元) | - | - | - | - | -5,142.33 |
| 电商直播(元) | - | - | - | 8,597.47 | - |
| 整合营销(元) | - | - | - | 63,165.87 | - |
| 国际交流中心(元) | 66,257.28 | -29,832.49 | - | - | - |
| 毛利率(%) | |||||
| 品牌传播(%) | 51.65 | -11.62 | 25.07 | 71.89 | 68.64 |
| 品牌活动(%) | 68.82 | 64.48 | 82.79 | 67.68 | 56.53 |
| 品牌营销(%) | - | - | - | - | -329.99 |
| 电商直播(%) | - | - | - | 23.07 | - |
| 整合营销(%) | - | - | - | 3.01 | - |
| 国际交流中心(%) | 16.09 | -122.48 | - | - | - |
| 收入构成(%) | |||||
| 品牌传播(%) | 25.14 | 28.60 | 36.89 | 45.92 | 68.73 |
| 品牌活动(%) | 72.28 | 71.31 | 63.11 | 49.64 | 31.26 |
| 品牌营销(%) | - | - | - | - | 0.01 |
| 电商直播(%) | - | - | - | 0.08 | - |
| 整合营销(%) | - | - | - | 4.36 | - |
| 国际交流中心(%) | 2.57 | 0.09 | - | - | - |
| 毛利构成(%) | |||||
| 品牌传播(%) | 20.57 | -7.81 | 15.04 | 49.45 | 72.79 |
| 品牌活动(%) | 78.78 | 108.07 | 84.96 | 50.32 | 27.26 |
| 品牌营销(%) | - | - | - | - | -0.05 |
| 电商直播(%) | - | - | - | 0.03 | - |
| 整合营销(%) | - | - | - | 0.20 | - |
| 国际交流中心(%) | 0.66 | -0.26 | - | - | - |