| 2023年年报 | 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|---|
| 营业收入(元) | ||||
| 广告收入(元) | 561,369.86 | 168,446.23 | 707,407.44 | 170,763.35 |
| 互动营销(元) | 5,282,047.11 | 1,986,688.68 | 11,658,341.80 | 2,883,152.49 |
| 技术服务费(元) | 17,427,750.94 | 1,368,423.93 | 5,862,249.51 | 4,078,797.03 |
| 商户运营(元) | 529,778.17 | 250,043.43 | 500,359.75 | 296,542.58 |
| 营业成本(元) | ||||
| 广告收入(元) | 386,345.20 | 377,848.14 | 492,957.72 | 167,416.26 |
| 互动营销(元) | 4,718,452.68 | 2,824,191.81 | 10,543,134.27 | 4,369,654.50 |
| 技术服务费(元) | 14,993,370.14 | 1,299,070.93 | 4,932,189.37 | 2,349,710.27 |
| 商户运营(元) | 501,699.92 | 336,341.98 | 474,276.78 | 286,317.96 |
| 毛利(元) | ||||
| 广告收入(元) | 175,024.66 | -209,401.91 | 214,449.72 | 3,347.09 |
| 互动营销(元) | 563,594.43 | -837,503.13 | 1,115,207.53 | -1,486,502.01 |
| 技术服务费(元) | 2,434,380.80 | 69,353.00 | 930,060.14 | 1,729,086.76 |
| 商户运营(元) | 28,078.25 | -86,298.55 | 26,082.97 | 10,224.62 |
| 毛利率(%) | ||||
| 广告收入(%) | 31.18 | -124.31 | 30.31 | 1.96 |
| 互动营销(%) | 10.67 | -42.16 | 9.57 | -51.56 |
| 技术服务费(%) | 13.97 | 5.07 | 15.87 | 42.39 |
| 商户运营(%) | 5.30 | -34.51 | 5.21 | 3.45 |
| 收入构成(%) | ||||
| 广告收入(%) | 2.36 | 4.46 | 3.78 | 2.30 |
| 互动营销(%) | 22.19 | 52.65 | 62.25 | 38.81 |
| 技术服务费(%) | 73.22 | 36.26 | 31.30 | 54.90 |
| 商户运营(%) | 2.23 | 6.63 | 2.67 | 3.99 |
| 毛利构成(%) | ||||
| 广告收入(%) | 5.47 | - | 9.38 | 1.31 |
| 互动营销(%) | 17.61 | - | 48.79 | -580.31 |
| 技术服务费(%) | 76.05 | - | 40.69 | 675.01 |
| 商户运营(%) | 0.88 | - | 1.14 | 3.99 |