| 2025年中报 | 2024年年报 | 2024年中报 | 2023年年报 | 2023年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 户外广告(元) | 933,477.39 | 2,128,279.21 | 1,258,999.02 | 2,902,913.29 | 2,211,594.49 |
| 新媒体业务(元) | 2,696,983.50 | 7,638,637.35 | 2,697,968.49 | 12,083,092.23 | 2,539,072.37 |
| 纸媒广告(元) | 12,840,456.84 | 55,209,737.82 | 12,080,877.98 | 71,824,114.06 | 25,917,754.47 |
| 车辆租赁(元) | 2,519,598.69 | 6,314,899.34 | 2,601,577.41 | 666,686.25 | - |
| 其他(元) | 217,667.04 | 1,185,484.88 | 563,757.43 | 919,476.19 | 186,091.00 |
| 营业成本(元) | |||||
| 户外广告(元) | 218,830.42 | 291,235.41 | 161,517.77 | -1,004,791.05 | 2,127,070.46 |
| 新媒体业务(元) | 1,152,016.63 | 1,991,153.25 | 1,066,246.23 | 3,138,717.11 | 1,058,846.99 |
| 纸媒广告(元) | 5,816,002.95 | 18,778,747.77 | 6,643,060.34 | 26,607,353.50 | 9,250,428.05 |
| 车辆租赁(元) | 2,109,085.38 | 6,153,210.33 | 2,076,442.61 | 802,914.29 | - |
| 其他(元) | 236,554.23 | 256,186.17 | 644,828.24 | 1,237,602.34 | 29,640.00 |
| 毛利(元) | |||||
| 户外广告(元) | 714,646.97 | 1,837,043.80 | 1,097,481.25 | 3,907,704.34 | 84,524.03 |
| 新媒体业务(元) | 1,544,966.87 | 5,647,484.10 | 1,631,722.26 | 8,944,375.12 | 1,480,225.38 |
| 纸媒广告(元) | 7,024,453.89 | 36,430,990.05 | 5,437,817.64 | 45,216,760.56 | 16,667,326.42 |
| 车辆租赁(元) | 410,513.31 | 161,689.01 | 525,134.80 | -136,228.04 | - |
| 其他(元) | -18,887.19 | 929,298.71 | -81,070.81 | -318,126.15 | 156,451.00 |
| 毛利率(%) | |||||
| 户外广告(%) | 76.56 | 86.32 | 87.17 | 134.61 | 3.82 |
| 新媒体业务(%) | 57.28 | 73.93 | 60.48 | 74.02 | 58.30 |
| 纸媒广告(%) | 54.71 | 65.99 | 45.01 | 62.95 | 64.31 |
| 车辆租赁(%) | 16.29 | 2.56 | 20.19 | -20.43 | - |
| 其他(%) | -8.68 | 78.39 | -14.38 | -34.60 | 84.07 |
| 收入构成(%) | |||||
| 户外广告(%) | 4.86 | 2.94 | 6.56 | 3.28 | 7.17 |
| 新媒体业务(%) | 14.04 | 10.54 | 14.05 | 13.67 | 8.23 |
| 纸媒广告(%) | 66.85 | 76.18 | 62.91 | 81.25 | 84.00 |
| 车辆租赁(%) | 13.12 | 8.71 | 13.55 | 0.75 | - |
| 其他(%) | 1.13 | 1.64 | 2.94 | 1.04 | 0.60 |
| 毛利构成(%) | |||||
| 户外广告(%) | 7.39 | 4.08 | 12.74 | 6.78 | 0.46 |
| 新媒体业务(%) | 15.97 | 12.55 | 18.95 | 15.52 | 8.05 |
| 纸媒广告(%) | 72.60 | 80.95 | 63.15 | 78.48 | 90.64 |
| 车辆租赁(%) | 4.24 | 0.36 | 6.10 | -0.24 | - |
| 其他(%) | -0.20 | 2.06 | -0.94 | -0.55 | 0.85 |