| 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|
| 营业收入(元) | ||||
| 车辆租赁(元) | 5,931,768.95 | 2,519,598.69 | 6,314,899.34 | 2,601,577.41 |
| 户外广告(元) | 1,455,428.91 | 933,477.39 | 2,128,279.21 | 1,258,999.02 |
| 新媒体业务(元) | 8,953,372.69 | 2,696,983.50 | 7,638,637.35 | 2,697,968.49 |
| 纸媒广告(元) | 50,768,578.90 | 12,840,456.84 | 55,209,737.82 | 12,080,877.98 |
| 其他(元) | 1,333,964.18 | 217,667.04 | 1,185,484.88 | 563,757.43 |
| 营业成本(元) | ||||
| 车辆租赁(元) | 4,869,139.21 | 2,109,085.38 | 6,153,210.33 | 2,076,442.61 |
| 户外广告(元) | 411,346.65 | 218,830.42 | 291,235.41 | 161,517.77 |
| 新媒体业务(元) | 1,281,491.68 | 1,152,016.63 | 1,991,153.25 | 1,066,246.23 |
| 纸媒广告(元) | 20,164,100.39 | 5,816,002.95 | 18,778,747.77 | 6,643,060.34 |
| 其他(元) | 450,856.32 | 236,554.23 | 256,186.17 | 644,828.24 |
| 毛利(元) | ||||
| 车辆租赁(元) | 1,062,629.74 | 410,513.31 | 161,689.01 | 525,134.80 |
| 户外广告(元) | 1,044,082.26 | 714,646.97 | 1,837,043.80 | 1,097,481.25 |
| 新媒体业务(元) | 7,671,881.01 | 1,544,966.87 | 5,647,484.10 | 1,631,722.26 |
| 纸媒广告(元) | 30,604,478.51 | 7,024,453.89 | 36,430,990.05 | 5,437,817.64 |
| 其他(元) | 883,107.86 | -18,887.19 | 929,298.71 | -81,070.81 |
| 毛利率(%) | ||||
| 车辆租赁(%) | 17.91 | 16.29 | 2.56 | 20.19 |
| 户外广告(%) | 71.74 | 76.56 | 86.32 | 87.17 |
| 新媒体业务(%) | 85.69 | 57.28 | 73.93 | 60.48 |
| 纸媒广告(%) | 60.28 | 54.71 | 65.99 | 45.01 |
| 其他(%) | 66.20 | -8.68 | 78.39 | -14.38 |
| 收入构成(%) | ||||
| 车辆租赁(%) | 8.67 | 13.12 | 8.71 | 13.55 |
| 户外广告(%) | 2.13 | 4.86 | 2.94 | 6.56 |
| 新媒体业务(%) | 13.08 | 14.04 | 10.54 | 14.05 |
| 纸媒广告(%) | 74.18 | 66.85 | 76.18 | 62.91 |
| 其他(%) | 1.95 | 1.13 | 1.64 | 2.94 |
| 毛利构成(%) | ||||
| 车辆租赁(%) | 2.58 | 4.24 | 0.36 | 6.10 |
| 户外广告(%) | 2.53 | 7.39 | 4.08 | 12.74 |
| 新媒体业务(%) | 18.59 | 15.97 | 12.55 | 18.95 |
| 纸媒广告(%) | 74.16 | 72.60 | 80.95 | 63.15 |
| 其他(%) | 2.14 | -0.20 | 2.06 | -0.94 |