| 2024年中报 | 2023年年报 | 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 车辆租赁(元) | 2,601,577.41 | 666,686.25 | - | 1,174,311.35 | 4,166,224.22 |
| 户外广告(元) | 1,258,999.02 | 2,902,913.29 | 2,211,594.49 | 6,497,970.66 | 3,325,525.67 |
| 新媒体业务(元) | 2,697,968.49 | 12,083,092.23 | 2,539,072.37 | 10,051,986.15 | 1,358,113.18 |
| 纸媒广告(元) | 12,080,877.98 | 71,824,114.06 | 25,917,754.47 | 54,515,023.36 | 23,472,710.88 |
| 其他(元) | 563,757.43 | 919,476.19 | 186,091.00 | 252,535.52 | 106,649.09 |
| 营业成本(元) | |||||
| 车辆租赁(元) | 2,076,442.61 | 802,914.29 | - | 1,907,376.69 | 5,044,227.07 |
| 户外广告(元) | 161,517.77 | -1,004,791.05 | 2,127,070.46 | 8,257,978.63 | 4,289,510.18 |
| 新媒体业务(元) | 1,066,246.23 | 3,138,717.11 | 1,058,846.99 | 4,057,585.97 | 595,649.75 |
| 纸媒广告(元) | 6,643,060.34 | 26,607,353.50 | 9,250,428.05 | 11,907,809.89 | 5,076,251.32 |
| 其他(元) | 644,828.24 | 1,237,602.34 | 29,640.00 | 538,616.05 | 761,861.32 |
| 毛利(元) | |||||
| 车辆租赁(元) | 525,134.80 | -136,228.04 | - | -733,065.34 | -878,002.85 |
| 户外广告(元) | 1,097,481.25 | 3,907,704.34 | 84,524.03 | -1,760,007.97 | -963,984.51 |
| 新媒体业务(元) | 1,631,722.26 | 8,944,375.12 | 1,480,225.38 | 5,994,400.18 | 762,463.43 |
| 纸媒广告(元) | 5,437,817.64 | 45,216,760.56 | 16,667,326.42 | 42,607,213.47 | 18,396,459.56 |
| 其他(元) | -81,070.81 | -318,126.15 | 156,451.00 | -286,080.53 | -655,212.23 |
| 毛利率(%) | |||||
| 车辆租赁(%) | 20.19 | -20.43 | - | -62.43 | -21.07 |
| 户外广告(%) | 87.17 | 134.61 | 3.82 | -27.09 | -28.99 |
| 新媒体业务(%) | 60.48 | 74.02 | 58.30 | 59.63 | 56.14 |
| 纸媒广告(%) | 45.01 | 62.95 | 64.31 | 78.16 | 78.37 |
| 其他(%) | -14.38 | -34.60 | 84.07 | -113.28 | -614.36 |
| 收入构成(%) | |||||
| 车辆租赁(%) | 13.55 | 0.75 | - | 1.62 | 12.85 |
| 户外广告(%) | 6.56 | 3.28 | 7.17 | 8.96 | 10.25 |
| 新媒体业务(%) | 14.05 | 13.67 | 8.23 | 13.87 | 4.19 |
| 纸媒广告(%) | 62.91 | 81.25 | 84.00 | 75.20 | 72.38 |
| 其他(%) | 2.94 | 1.04 | 0.60 | 0.35 | 0.33 |
| 毛利构成(%) | |||||
| 车辆租赁(%) | 6.10 | -0.24 | - | -1.60 | -5.27 |
| 户外广告(%) | 12.74 | 6.78 | 0.46 | -3.84 | -5.79 |
| 新媒体业务(%) | 18.95 | 15.52 | 8.05 | 13.08 | 4.58 |
| 纸媒广告(%) | 63.15 | 78.48 | 90.64 | 92.98 | 110.41 |
| 其他(%) | -0.94 | -0.55 | 0.85 | -0.62 | -3.93 |