| 2025年中报 | 2024年年报 | 2024年中报 | 2023年年报 | 2023年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 策划及线上业务(元) | 765,663.05 | - | 1,942,097.42 | - | 358,925.55 |
| 地铁(元) | 28,335,711.14 | - | 29,007,470.27 | - | 25,402,675.83 |
| 户外媒体(元) | 6,811,772.41 | - | 16,653,533.01 | - | 20,015,054.26 |
| 策划业务(元) | - | - | - | 2,262,947.99 | - |
| 户外媒体业务(元) | - | - | - | 97,902,423.11 | - |
| 数字化及数据推广业务(元) | - | - | - | 822,409.97 | - |
| 卫视业务(元) | 6,600,377.35 | - | 3,657,641.50 | - | - |
| 广告业务(元) | - | 100,009,507.40 | - | - | - |
| 其他(元) | 65,303.64 | - | 106,635.93 | - | - |
| 营业成本(元) | |||||
| 策划及线上业务(元) | 966,195.47 | - | 1,456,544.19 | - | 426,425.82 |
| 地铁(元) | 20,686,694.53 | - | 20,751,907.07 | - | 15,720,982.20 |
| 户外媒体(元) | 4,938,107.98 | - | 9,378,618.87 | - | 13,050,671.23 |
| 策划业务(元) | - | - | - | 1,200,165.09 | - |
| 户外媒体业务(元) | - | - | - | 55,430,714.01 | - |
| 数字化及数据推广业务(元) | - | - | - | 1,015,176.73 | - |
| 卫视业务(元) | 6,394,518.87 | - | 3,467,018.87 | - | - |
| 广告业务(元) | - | 63,380,219.09 | - | - | - |
| 其他(元) | 52,574.32 | - | 54,181.95 | - | - |
| 毛利(元) | |||||
| 策划及线上业务(元) | -200,532.42 | - | 485,553.23 | - | -67,500.27 |
| 地铁(元) | 7,649,016.61 | - | 8,255,563.20 | - | 9,681,693.63 |
| 户外媒体(元) | 1,873,664.43 | - | 7,274,914.14 | - | 6,964,383.03 |
| 策划业务(元) | - | - | - | 1,062,782.90 | - |
| 户外媒体业务(元) | - | - | - | 42,471,709.10 | - |
| 数字化及数据推广业务(元) | - | - | - | -192,766.76 | - |
| 卫视业务(元) | 205,858.48 | - | 190,622.63 | - | - |
| 广告业务(元) | - | 36,629,288.31 | - | - | - |
| 其他(元) | 12,729.32 | - | 52,453.98 | - | - |
| 毛利率(%) | |||||
| 策划及线上业务(%) | -26.19 | - | 25.00 | - | -18.81 |
| 地铁(%) | 26.99 | - | 28.46 | - | 38.11 |
| 户外媒体(%) | 27.51 | - | 43.68 | - | 34.80 |
| 策划业务(%) | - | - | - | 46.96 | - |
| 户外媒体业务(%) | - | - | - | 43.38 | - |
| 数字化及数据推广业务(%) | - | - | - | -23.44 | - |
| 卫视业务(%) | 3.12 | - | 5.21 | - | - |
| 广告业务(%) | - | 36.63 | - | - | - |
| 其他(%) | 19.49 | - | 49.19 | - | - |
| 收入构成(%) | |||||
| 策划及线上业务(%) | 1.80 | - | 3.78 | - | 0.78 |
| 地铁(%) | 66.55 | - | 56.47 | - | 55.49 |
| 户外媒体(%) | 16.00 | - | 32.42 | - | 43.72 |
| 策划业务(%) | - | - | - | 2.24 | - |
| 户外媒体业务(%) | - | - | - | 96.94 | - |
| 数字化及数据推广业务(%) | - | - | - | 0.81 | - |
| 卫视业务(%) | 15.50 | - | 7.12 | - | - |
| 广告业务(%) | - | 100.00 | - | - | - |
| 其他(%) | 0.15 | - | 0.21 | - | - |
| 毛利构成(%) | |||||
| 策划及线上业务(%) | -2.10 | - | 2.99 | - | -0.41 |
| 地铁(%) | 80.17 | - | 50.78 | - | 58.40 |
| 户外媒体(%) | 19.64 | - | 44.74 | - | 42.01 |
| 策划业务(%) | - | - | - | 2.45 | - |
| 户外媒体业务(%) | - | - | - | 97.99 | - |
| 数字化及数据推广业务(%) | - | - | - | -0.44 | - |
| 卫视业务(%) | 2.16 | - | 1.17 | - | - |
| 广告业务(%) | - | 100.00 | - | - | - |
| 其他(%) | 0.13 | - | 0.32 | - | - |