| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 策划及线上业务(元) | 216,981.10 | - | 765,663.05 | - | 1,942,097.42 |
| 地铁(元) | 27,209,385.61 | - | 28,335,711.14 | - | 29,007,470.27 |
| 户外媒体(元) | 3,323,068.19 | 87,892,329.00 | 6,811,772.41 | - | 16,653,533.01 |
| 卫视业务(元) | 3,211,867.92 | 16,274,606.57 | 6,600,377.35 | - | 3,657,641.50 |
| 广告业务(元) | - | - | - | 100,009,507.40 | - |
| 策划业务(元) | - | 1,034,419.92 | - | - | - |
| 数字化业务(元) | - | 226,415.09 | - | - | - |
| 其他(元) | - | - | 65,303.64 | - | 106,635.93 |
| 其他业务(元) | - | 150,569.94 | - | - | - |
| 营业成本(元) | |||||
| 策划及线上业务(元) | 260,161.59 | - | 966,195.47 | - | 1,456,544.19 |
| 地铁(元) | 20,456,516.49 | - | 20,686,694.53 | - | 20,751,907.07 |
| 户外媒体(元) | 4,471,066.51 | 66,083,472.71 | 4,938,107.98 | - | 9,378,618.87 |
| 卫视业务(元) | 3,067,924.53 | 15,924,084.92 | 6,394,518.87 | - | 3,467,018.87 |
| 广告业务(元) | - | - | - | 63,380,219.09 | - |
| 策划业务(元) | - | 776,877.86 | - | - | - |
| 数字化业务(元) | - | 702,490.12 | - | - | - |
| 其他(元) | - | - | 52,574.32 | - | 54,181.95 |
| 其他业务(元) | - | 703,816.83 | - | - | - |
| 毛利(元) | |||||
| 策划及线上业务(元) | -43,180.49 | - | -200,532.42 | - | 485,553.23 |
| 地铁(元) | 6,752,869.12 | - | 7,649,016.61 | - | 8,255,563.20 |
| 户外媒体(元) | -1,147,998.32 | 21,808,856.29 | 1,873,664.43 | - | 7,274,914.14 |
| 卫视业务(元) | 143,943.39 | 350,521.65 | 205,858.48 | - | 190,622.63 |
| 广告业务(元) | - | - | - | 36,629,288.31 | - |
| 策划业务(元) | - | 257,542.06 | - | - | - |
| 数字化业务(元) | - | -476,075.03 | - | - | - |
| 其他(元) | - | - | 12,729.32 | - | 52,453.98 |
| 其他业务(元) | - | -553,246.89 | - | - | - |
| 毛利率(%) | |||||
| 策划及线上业务(%) | -19.90 | - | -26.19 | - | 25.00 |
| 地铁(%) | 24.82 | - | 26.99 | - | 28.46 |
| 户外媒体(%) | -34.55 | 24.81 | 27.51 | - | 43.68 |
| 卫视业务(%) | 4.48 | 2.15 | 3.12 | - | 5.21 |
| 广告业务(%) | - | - | - | 36.63 | - |
| 策划业务(%) | - | 24.90 | - | - | - |
| 数字化业务(%) | - | -210.27 | - | - | - |
| 其他(%) | - | - | 19.49 | - | 49.19 |
| 其他业务(%) | - | -367.44 | - | - | - |
| 收入构成(%) | |||||
| 策划及线上业务(%) | 0.64 | - | 1.80 | - | 3.78 |
| 地铁(%) | 80.12 | - | 66.55 | - | 56.47 |
| 户外媒体(%) | 9.78 | 83.25 | 16.00 | - | 32.42 |
| 卫视业务(%) | 9.46 | 15.41 | 15.50 | - | 7.12 |
| 广告业务(%) | - | - | - | 100.00 | - |
| 策划业务(%) | - | 0.98 | - | - | - |
| 数字化业务(%) | - | 0.21 | - | - | - |
| 其他(%) | - | - | 0.15 | - | 0.21 |
| 其他业务(%) | - | 0.14 | - | - | - |
| 毛利构成(%) | |||||
| 策划及线上业务(%) | -0.76 | - | -2.10 | - | 2.99 |
| 地铁(%) | 118.35 | - | 80.17 | - | 50.78 |
| 户外媒体(%) | -20.12 | 101.97 | 19.64 | - | 44.74 |
| 卫视业务(%) | 2.52 | 1.64 | 2.16 | - | 1.17 |
| 广告业务(%) | - | - | - | 100.00 | - |
| 策划业务(%) | - | 1.20 | - | - | - |
| 数字化业务(%) | - | -2.23 | - | - | - |
| 其他(%) | - | - | 0.13 | - | 0.32 |
| 其他业务(%) | - | -2.59 | - | - | - |