| 2025年中报 | 2024年年报 | 2024年中报 | 2023年年报 | 2023年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 工程制作收入(元) | 1,477,977.07 | 15,612,594.91 | 5,298,072.07 | 12,494,749.46 | 4,590,494.82 |
| 品牌服务收入(元) | 8,117,164.86 | 32,838,803.93 | 9,312,543.72 | 13,206,766.45 | 3,511,732.73 |
| 数字营销收入(元) | 124,625,936.31 | 200,048,423.18 | 130,789,667.98 | 183,369,596.41 | 106,530,067.47 |
| 线下媒介收入(元) | 33,141,125.73 | 73,955,969.30 | 32,615,608.15 | 99,582,208.05 | 53,967,314.45 |
| 营业成本(元) | |||||
| 工程制作收入(元) | 1,427,260.63 | 14,001,075.76 | 4,497,899.51 | 10,917,482.57 | 4,410,416.00 |
| 品牌服务收入(元) | 5,390,768.91 | 23,061,458.92 | 6,800,791.10 | 8,577,335.91 | 2,553,886.62 |
| 数字营销收入(元) | 116,841,897.70 | 166,556,956.23 | 117,960,750.23 | 163,558,366.10 | 92,347,203.63 |
| 线下媒介收入(元) | 21,610,200.96 | 54,069,690.51 | 18,239,021.12 | 54,456,618.54 | 37,665,782.53 |
| 毛利(元) | |||||
| 工程制作收入(元) | 50,716.44 | 1,611,519.15 | 800,172.56 | 1,577,266.89 | 180,078.82 |
| 品牌服务收入(元) | 2,726,395.95 | 9,777,345.01 | 2,511,752.62 | 4,629,430.54 | 957,846.11 |
| 数字营销收入(元) | 7,784,038.61 | 33,491,466.95 | 12,828,917.75 | 19,811,230.31 | 14,182,863.84 |
| 线下媒介收入(元) | 11,530,924.77 | 19,886,278.79 | 14,376,587.03 | 45,125,589.51 | 16,301,531.92 |
| 毛利率(%) | |||||
| 工程制作收入(%) | 3.43 | 10.32 | 15.10 | 12.62 | 3.92 |
| 品牌服务收入(%) | 33.59 | 29.77 | 26.97 | 35.05 | 27.28 |
| 数字营销收入(%) | 6.25 | 16.74 | 9.81 | 10.80 | 13.31 |
| 线下媒介收入(%) | 34.79 | 26.89 | 44.08 | 45.31 | 30.21 |
| 收入构成(%) | |||||
| 工程制作收入(%) | 0.88 | 4.84 | 2.98 | 4.05 | 2.72 |
| 品牌服务收入(%) | 4.85 | 10.18 | 5.23 | 4.28 | 2.08 |
| 数字营销收入(%) | 74.46 | 62.04 | 73.47 | 59.41 | 63.19 |
| 线下媒介收入(%) | 19.80 | 22.94 | 18.32 | 32.26 | 32.01 |
| 毛利构成(%) | |||||
| 工程制作收入(%) | 0.23 | 2.49 | 2.62 | 2.22 | 0.57 |
| 品牌服务收入(%) | 12.34 | 15.10 | 8.23 | 6.51 | 3.03 |
| 数字营销收入(%) | 35.23 | 51.71 | 42.04 | 27.85 | 44.85 |
| 线下媒介收入(%) | 52.19 | 30.70 | 47.11 | 63.43 | 51.55 |