| 2025年中报 | 2024年年报 | 2024年三季报 | 2024年中报 | |
|---|---|---|---|---|
| 营业收入(元) | ||||
| 分销和营销(元) | 27,593,834,149.00 | 69,780,743,952.00 | - | 38,182,306,652.00 |
| 跨境和物流服务(元) | 7,282,091,715.00 | 5,870,589,654.00 | 2,786,972,900.00 | 1,508,113,208.00 |
| 品牌运营(元) | 1,177,004,116.00 | 2,286,748,014.00 | 1,546,892,500.00 | 1,135,125,111.00 |
| 平台间关联交易(元) | -92,428,932.00 | -321,782,816.00 | -242,126,400.00 | -191,817,916.00 |
| 分销+营销(元) | - | - | 54,349,321,100.00 | - |
| 营业成本(元) | ||||
| 分销和营销(元) | 26,486,651,296.00 | 66,943,317,850.00 | - | 36,772,355,156.00 |
| 跨境和物流服务(元) | 7,003,440,338.00 | 5,551,078,254.00 | 2,565,893,100.00 | 1,391,634,482.00 |
| 品牌运营(元) | 1,093,447,123.00 | 2,097,942,111.00 | 1,436,769,500.00 | 1,045,919,438.00 |
| 平台间关联交易(元) | -92,428,932.00 | -321,782,816.00 | -242,126,400.00 | -191,817,916.00 |
| 分销+营销(元) | - | - | 52,232,168,300.00 | - |
| 毛利(元) | ||||
| 分销和营销(元) | 1,107,182,853.00 | 2,837,426,102.00 | - | 1,409,951,496.00 |
| 跨境和物流服务(元) | 278,651,377.00 | 319,511,400.00 | 221,079,800.00 | 116,478,726.00 |
| 品牌运营(元) | 83,556,993.00 | 188,805,903.00 | 110,123,000.00 | 89,205,673.00 |
| 平台间关联交易(元) | - | - | - | - |
| 分销+营销(元) | - | - | 2,117,152,800.00 | - |
| 毛利率(%) | ||||
| 分销和营销(%) | 4.01 | 4.07 | - | 3.69 |
| 跨境和物流服务(%) | 3.83 | 5.44 | 7.93 | 7.72 |
| 品牌运营(%) | 7.10 | 8.26 | 7.12 | 7.86 |
| 平台间关联交易(%) | - | - | - | - |
| 分销+营销(%) | - | - | 3.90 | - |
| 收入构成(%) | ||||
| 分销和营销(%) | 76.73 | 89.90 | - | 93.97 |
| 跨境和物流服务(%) | 20.25 | 7.56 | 4.77 | 3.71 |
| 品牌运营(%) | 3.27 | 2.95 | 2.65 | 2.79 |
| 平台间关联交易(%) | -0.26 | -0.41 | -0.41 | -0.47 |
| 分销+营销(%) | - | - | 93.00 | - |
| 毛利构成(%) | ||||
| 分销和营销(%) | 75.35 | 84.81 | - | 87.27 |
| 跨境和物流服务(%) | 18.96 | 9.55 | 9.03 | 7.21 |
| 品牌运营(%) | 5.69 | 5.64 | 4.50 | 5.52 |
| 平台间关联交易(%) | 0.00 | 0.00 | 0.00 | 0.00 |
| 分销+营销(%) | - | - | 86.47 | - |