| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年三季报 | 2024年中报 | |
|---|---|---|---|---|---|---|
| 营业收入(元) | ||||||
| 分销和营销(元) | 22,947,533,412.00 | 57,220,590,290.00 | 27,593,834,149.00 | 69,780,743,952.00 | - | 38,182,306,652.00 |
| 跨境和物流服务(元) | 860,824,527.00 | 9,010,109,615.00 | 7,282,091,715.00 | 5,870,589,654.00 | 2,786,972,900.00 | 1,508,113,208.00 |
| 品牌运营(元) | 1,089,412,075.00 | 1,988,576,637.00 | 1,177,004,116.00 | 2,286,748,014.00 | 1,546,892,500.00 | 1,135,125,111.00 |
| 平台间关联交易(元) | -58,009,765.00 | -204,819,876.00 | -92,428,932.00 | -321,782,816.00 | -242,126,400.00 | -191,817,916.00 |
| 分销+营销(元) | - | - | - | - | 54,349,321,100.00 | - |
| 其他(元) | - | 179,813,493.00 | - | - | - | - |
| 营业成本(元) | ||||||
| 分销和营销(元) | 22,031,369,123.00 | 54,931,827,787.00 | 26,486,651,296.00 | 66,943,317,850.00 | - | 36,772,355,156.00 |
| 跨境和物流服务(元) | 637,455,234.00 | 8,594,350,199.00 | 7,003,440,338.00 | 5,551,078,254.00 | 2,565,893,100.00 | 1,391,634,482.00 |
| 品牌运营(元) | 997,684,993.00 | 1,808,971,379.00 | 1,093,447,123.00 | 2,097,942,111.00 | 1,436,769,500.00 | 1,045,919,438.00 |
| 平台间关联交易(元) | -58,009,765.00 | -204,819,876.00 | -92,428,932.00 | -321,782,816.00 | -242,126,400.00 | -191,817,916.00 |
| 分销+营销(元) | - | - | - | - | 52,232,168,300.00 | - |
| 其他(元) | - | 143,791,422.00 | - | - | - | - |
| 毛利(元) | ||||||
| 分销和营销(元) | 916,164,289.00 | 2,288,762,503.00 | 1,107,182,853.00 | 2,837,426,102.00 | - | 1,409,951,496.00 |
| 跨境和物流服务(元) | 223,369,293.00 | 415,759,416.00 | 278,651,377.00 | 319,511,400.00 | 221,079,800.00 | 116,478,726.00 |
| 品牌运营(元) | 91,727,082.00 | 179,605,258.00 | 83,556,993.00 | 188,805,903.00 | 110,123,000.00 | 89,205,673.00 |
| 平台间关联交易(元) | - | - | - | - | - | - |
| 分销+营销(元) | - | - | - | - | 2,117,152,800.00 | - |
| 其他(元) | - | 36,022,071.00 | - | - | - | - |
| 毛利率(%) | ||||||
| 分销和营销(%) | 3.99 | 4.00 | 4.01 | 4.07 | - | 3.69 |
| 跨境和物流服务(%) | 25.95 | 4.61 | 3.83 | 5.44 | 7.93 | 7.72 |
| 品牌运营(%) | 8.42 | 9.03 | 7.10 | 8.26 | 7.12 | 7.86 |
| 平台间关联交易(%) | - | - | - | - | - | - |
| 分销+营销(%) | - | - | - | - | 3.90 | - |
| 其他(%) | - | 20.03 | - | - | - | - |
| 收入构成(%) | ||||||
| 分销和营销(%) | 92.38 | 83.91 | 76.73 | 89.90 | - | 93.97 |
| 跨境和物流服务(%) | 3.47 | 13.21 | 20.25 | 7.56 | 4.77 | 3.71 |
| 品牌运营(%) | 4.39 | 2.92 | 3.27 | 2.95 | 2.65 | 2.79 |
| 平台间关联交易(%) | -0.23 | -0.30 | -0.26 | -0.41 | -0.41 | -0.47 |
| 分销+营销(%) | - | - | - | - | 93.00 | - |
| 其他(%) | - | 0.26 | - | - | - | - |
| 毛利构成(%) | ||||||
| 分销和营销(%) | 74.41 | 78.38 | 75.35 | 84.81 | - | 87.27 |
| 跨境和物流服务(%) | 18.14 | 14.24 | 18.96 | 9.55 | 9.03 | 7.21 |
| 品牌运营(%) | 7.45 | 6.15 | 5.69 | 5.64 | 4.50 | 5.52 |
| 平台间关联交易(%) | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| 分销+营销(%) | - | - | - | - | 86.47 | - |
| 其他(%) | - | 1.23 | - | - | - | - |