| 2024年中报 | 2023年年报 | 2023年中报 | 2022年年报 | 2022年中报 | 2022年一季报 | |
|---|---|---|---|---|---|---|
| 营业收入(元) | ||||||
| 广告销售代理服务(元) | 34,843,535.88 | 108,561,183.71 | 54,938,943.02 | 122,602,468.05 | 72,467,815.65 | 41,657,123.60 |
| 效果广告服务(元) | 1,047,437,301.91 | 2,028,331,391.77 | 941,624,110.75 | 2,177,328,365.96 | 1,237,910,591.10 | 747,089,144.43 |
| 营业成本(元) | ||||||
| 广告销售代理服务(元) | 3,236,522.44 | 11,446,815.45 | 3,431,435.93 | 6,039,474.31 | 2,234,535.19 | - |
| 效果广告服务(元) | 850,294,081.81 | 1,606,461,176.84 | 754,178,149.94 | 1,823,932,028.65 | 1,010,388,882.73 | - |
| 毛利(元) | ||||||
| 广告销售代理服务(元) | 31,607,013.44 | 97,114,368.26 | 51,507,507.09 | 116,562,993.74 | 70,233,280.46 | - |
| 效果广告服务(元) | 197,143,220.10 | 421,870,214.93 | 187,445,960.81 | 353,396,337.31 | 227,521,708.37 | - |
| 毛利率(%) | ||||||
| 广告销售代理服务(%) | 90.71 | 89.46 | 93.75 | 95.07 | 96.92 | - |
| 效果广告服务(%) | 18.82 | 20.80 | 19.91 | 16.23 | 18.38 | - |
| 收入构成(%) | ||||||
| 广告销售代理服务(%) | 3.22 | 5.08 | 5.51 | 5.33 | 5.53 | 5.28 |
| 效果广告服务(%) | 96.78 | 94.92 | 94.49 | 94.67 | 94.47 | 94.72 |
| 毛利构成(%) | ||||||
| 广告销售代理服务(%) | 13.82 | 18.71 | 21.56 | 24.80 | 23.59 | - |
| 效果广告服务(%) | 86.18 | 81.29 | 78.44 | 75.20 | 76.41 | - |