| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 互联网效果营销平台服务(元) | 120,117,903.89 | 309,180,607.89 | 163,876,719.28 | 385,288,675.14 | 165,461,005.86 |
| 品牌营销收入(元) | - | 28,746,583.01 | 11,565,594.53 | 126,251,569.94 | 53,304,626.95 |
| 商品销售收入(元) | - | - | 954,531.66 | 4,097,080.27 | 3,135,975.50 |
| 信息推广服务(元) | 118,545,402.04 | 514,678,153.77 | 241,531,599.13 | 671,720,446.50 | 310,911,731.80 |
| 运营服务费收入(元) | 377,247,226.29 | 425,787,401.79 | 159,461,996.90 | 327,256,341.15 | 182,289,083.32 |
| 其他收入(元) | - | 9,375,467.16 | - | 3,010,262.19 | - |
| 营业成本(元) | |||||
| 互联网效果营销平台服务(元) | 29,099,617.46 | 83,506,971.95 | 49,490,387.49 | 134,434,916.65 | 50,384,117.61 |
| 品牌营销收入(元) | - | 23,518,084.84 | 10,915,590.94 | 106,770,952.98 | 44,917,710.24 |
| 商品销售收入(元) | - | - | 637,783.34 | 2,763,394.28 | 1,964,298.68 |
| 信息推广服务(元) | 42,108,856.11 | 192,012,914.80 | 93,494,395.67 | 299,339,061.45 | 137,101,468.60 |
| 运营服务费收入(元) | 275,085,094.86 | 335,234,393.72 | 137,712,750.83 | 255,840,057.64 | 144,776,488.80 |
| 其他收入(元) | - | 7,434,654.62 | - | 2,246,415.10 | - |
| 毛利(元) | |||||
| 互联网效果营销平台服务(元) | 91,018,286.43 | 225,673,635.94 | 114,386,331.79 | 250,853,758.49 | 115,076,888.25 |
| 品牌营销收入(元) | - | 5,228,498.17 | 650,003.59 | 19,480,616.96 | 8,386,916.71 |
| 商品销售收入(元) | - | - | 316,748.32 | 1,333,685.99 | 1,171,676.82 |
| 信息推广服务(元) | 76,436,545.93 | 322,665,238.97 | 148,037,203.46 | 372,381,385.05 | 173,810,263.20 |
| 运营服务费收入(元) | 102,162,131.43 | 90,553,008.07 | 21,749,246.07 | 71,416,283.51 | 37,512,594.52 |
| 其他收入(元) | - | 1,940,812.54 | - | 763,847.09 | - |
| 毛利率(%) | |||||
| 互联网效果营销平台服务(%) | 75.77 | 72.99 | 69.80 | 65.11 | 69.55 |
| 品牌营销收入(%) | - | 18.19 | 5.62 | 15.43 | 15.73 |
| 商品销售收入(%) | - | - | 33.18 | 32.55 | 37.36 |
| 信息推广服务(%) | 64.48 | 62.69 | 61.29 | 55.44 | 55.90 |
| 运营服务费收入(%) | 27.08 | 21.27 | 13.64 | 21.82 | 20.58 |
| 其他收入(%) | - | 20.70 | - | 25.37 | - |
| 收入构成(%) | |||||
| 互联网效果营销平台服务(%) | 19.50 | 24.01 | 28.38 | 25.39 | 23.14 |
| 品牌营销收入(%) | - | 2.23 | 2.00 | 8.32 | 7.45 |
| 商品销售收入(%) | - | - | 0.17 | 0.27 | 0.44 |
| 信息推广服务(%) | 19.25 | 39.97 | 41.83 | 44.26 | 43.48 |
| 运营服务费收入(%) | 61.25 | 33.06 | 27.62 | 21.56 | 25.49 |
| 其他收入(%) | - | 0.73 | - | 0.20 | - |
| 毛利构成(%) | |||||
| 互联网效果营销平台服务(%) | 33.76 | 34.93 | 40.12 | 35.02 | 34.25 |
| 品牌营销收入(%) | - | 0.81 | 0.23 | 2.72 | 2.50 |
| 商品销售收入(%) | - | - | 0.11 | 0.19 | 0.35 |
| 信息推广服务(%) | 28.35 | 49.94 | 51.92 | 51.99 | 51.74 |
| 运营服务费收入(%) | 37.89 | 14.02 | 7.63 | 9.97 | 11.17 |
| 其他收入(%) | - | 0.30 | - | 0.11 | - |