| 2025年中报 | 2024年年报 | 2024年中报 | 2023年年报 | 2023年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 互联网效果营销平台服务(元) | 163,876,719.28 | 385,288,675.14 | 165,461,005.86 | 369,872,107.04 | 184,481,027.94 |
| 品牌营销收入(元) | 11,565,594.53 | 126,251,569.94 | 53,304,626.95 | 121,669,527.74 | 52,954,537.17 |
| 商品销售收入(元) | 954,531.66 | 4,097,080.27 | 3,135,975.50 | 2,359,134.91 | 92,904.81 |
| 信息推广服务(元) | 241,531,599.13 | 671,720,446.50 | 310,911,731.80 | 676,349,814.93 | 324,791,859.53 |
| 运营服务费收入(元) | 159,461,996.90 | 327,256,341.15 | 182,289,083.32 | 279,004,544.44 | 112,925,620.70 |
| 其他收入(元) | - | 3,010,262.19 | - | 2,383,306.47 | - |
| 营业成本(元) | |||||
| 互联网效果营销平台服务(元) | 49,490,387.49 | 134,434,916.65 | 50,384,117.61 | 117,785,697.67 | 58,516,886.95 |
| 品牌营销收入(元) | 10,915,590.94 | 106,770,952.98 | 44,917,710.24 | 104,573,057.92 | 48,272,947.13 |
| 商品销售收入(元) | 637,783.34 | 2,763,394.28 | 1,964,298.68 | 1,972,438.73 | 85,276.34 |
| 信息推广服务(元) | 93,494,395.67 | 299,339,061.45 | 137,101,468.60 | 301,067,323.10 | 144,813,341.95 |
| 运营服务费收入(元) | 137,712,750.83 | 255,840,057.64 | 144,776,488.80 | 222,767,929.20 | 91,705,887.44 |
| 其他收入(元) | - | 2,246,415.10 | - | 1,345,102.00 | - |
| 毛利(元) | |||||
| 互联网效果营销平台服务(元) | 114,386,331.79 | 250,853,758.49 | 115,076,888.25 | 252,086,409.37 | 125,964,140.99 |
| 品牌营销收入(元) | 650,003.59 | 19,480,616.96 | 8,386,916.71 | 17,096,469.82 | 4,681,590.04 |
| 商品销售收入(元) | 316,748.32 | 1,333,685.99 | 1,171,676.82 | 386,696.18 | 7,628.47 |
| 信息推广服务(元) | 148,037,203.46 | 372,381,385.05 | 173,810,263.20 | 375,282,491.83 | 179,978,517.58 |
| 运营服务费收入(元) | 21,749,246.07 | 71,416,283.51 | 37,512,594.52 | 56,236,615.24 | 21,219,733.26 |
| 其他收入(元) | - | 763,847.09 | - | 1,038,204.47 | - |
| 毛利率(%) | |||||
| 互联网效果营销平台服务(%) | 69.80 | 65.11 | 69.55 | 68.16 | 68.28 |
| 品牌营销收入(%) | 5.62 | 15.43 | 15.73 | 14.05 | 8.84 |
| 商品销售收入(%) | 33.18 | 32.55 | 37.36 | 16.39 | 8.21 |
| 信息推广服务(%) | 61.29 | 55.44 | 55.90 | 55.49 | 55.41 |
| 运营服务费收入(%) | 13.64 | 21.82 | 20.58 | 20.16 | 18.79 |
| 其他收入(%) | - | 25.37 | - | 43.56 | - |
| 收入构成(%) | |||||
| 互联网效果营销平台服务(%) | 28.38 | 25.39 | 23.14 | 25.48 | 27.32 |
| 品牌营销收入(%) | 2.00 | 8.32 | 7.45 | 8.38 | 7.84 |
| 商品销售收入(%) | 0.17 | 0.27 | 0.44 | 0.16 | 0.01 |
| 信息推广服务(%) | 41.83 | 44.26 | 43.48 | 46.59 | 48.10 |
| 运营服务费收入(%) | 27.62 | 21.56 | 25.49 | 19.22 | 16.72 |
| 其他收入(%) | - | 0.20 | - | 0.16 | - |
| 毛利构成(%) | |||||
| 互联网效果营销平台服务(%) | 40.12 | 35.02 | 34.25 | 35.90 | 37.96 |
| 品牌营销收入(%) | 0.23 | 2.72 | 2.50 | 2.43 | 1.41 |
| 商品销售收入(%) | 0.11 | 0.19 | 0.35 | 0.06 | 0.00 |
| 信息推广服务(%) | 51.92 | 51.99 | 51.74 | 53.45 | 54.23 |
| 运营服务费收入(%) | 7.63 | 9.97 | 11.17 | 8.01 | 6.39 |
| 其他收入(%) | - | 0.11 | - | 0.15 | - |