| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 品牌管理(元) | - | - | 128,231,844.60 | 246,210,181.89 | 151,845,601.54 |
| 数字营销(元) | 8,087,036.88 | 14,837,877.66 | 52,442,166.09 | 144,495,051.22 | 27,721,539.97 |
| 效果营销(元) | - | - | 362,962,579.63 | 467,661,785.04 | 214,386,415.30 |
| 战略咨询(元) | 7,910,134.85 | 25,706,771.24 | 10,772,887.04 | 24,210,287.72 | 12,922,923.53 |
| AI营销(元) | 2,944,650.89 | 998,770.74 | - | - | - |
| 红人营销(元) | 67,600,871.69 | 177,005,867.96 | - | - | - |
| 品牌营销(元) | 269,413,495.28 | 407,435,151.82 | - | - | - |
| 营业成本(元) | |||||
| 品牌管理(元) | - | - | 69,171,246.31 | 131,309,797.40 | 87,792,875.17 |
| 数字营销(元) | 1,054,050.01 | 4,291,536.28 | 36,309,822.19 | 95,024,401.65 | 16,156,879.85 |
| 效果营销(元) | - | - | 361,725,079.63 | 438,295,246.01 | 201,952,194.11 |
| 战略咨询(元) | 1,199,765.00 | 4,989,197.40 | 2,153,906.46 | 5,262,745.44 | 2,415,160.04 |
| AI营销(元) | 1,214,085.58 | 501,059.54 | - | - | - |
| 红人营销(元) | 53,681,445.51 | 143,604,019.18 | - | - | - |
| 品牌营销(元) | 190,092,009.33 | 238,855,486.12 | - | - | - |
| 毛利(元) | |||||
| 品牌管理(元) | - | - | 59,060,598.29 | 114,900,384.49 | 64,052,726.37 |
| 数字营销(元) | 7,032,986.87 | 10,546,341.38 | 16,132,343.90 | 49,470,649.57 | 11,564,660.12 |
| 效果营销(元) | - | - | 1,237,500.00 | 29,366,539.03 | 12,434,221.19 |
| 战略咨询(元) | 6,710,369.85 | 20,717,573.84 | 8,618,980.58 | 18,947,542.28 | 10,507,763.49 |
| AI营销(元) | 1,730,565.31 | 497,711.20 | - | - | - |
| 红人营销(元) | 13,919,426.18 | 33,401,848.78 | - | - | - |
| 品牌营销(元) | 79,321,485.95 | 168,579,665.70 | - | - | - |
| 毛利率(%) | |||||
| 品牌管理(%) | - | - | 46.06 | 46.67 | 42.18 |
| 数字营销(%) | 86.97 | 71.08 | 30.76 | 34.24 | 41.72 |
| 效果营销(%) | - | - | 0.34 | 6.28 | 5.80 |
| 战略咨询(%) | 84.83 | 80.59 | 80.01 | 78.26 | 81.31 |
| AI营销(%) | 58.77 | 49.83 | - | - | - |
| 红人营销(%) | 20.59 | 18.87 | - | - | - |
| 品牌营销(%) | 29.44 | 41.38 | - | - | - |
| 收入构成(%) | |||||
| 品牌管理(%) | - | - | 23.13 | 27.90 | 37.32 |
| 数字营销(%) | 2.27 | 2.37 | 9.46 | 16.37 | 6.81 |
| 效果营销(%) | - | - | 65.47 | 52.99 | 52.69 |
| 战略咨询(%) | 2.22 | 4.11 | 1.94 | 2.74 | 3.18 |
| AI营销(%) | 0.83 | 0.16 | - | - | - |
| 红人营销(%) | 18.99 | 28.28 | - | - | - |
| 品牌营销(%) | 75.69 | 65.09 | - | - | - |
| 毛利构成(%) | |||||
| 品牌管理(%) | - | - | 69.44 | 54.02 | 64.99 |
| 数字营销(%) | 6.47 | 4.51 | 18.97 | 23.26 | 11.73 |
| 效果营销(%) | - | - | 1.46 | 13.81 | 12.62 |
| 战略咨询(%) | 6.17 | 8.86 | 10.13 | 8.91 | 10.66 |
| AI营销(%) | 1.59 | 0.21 | - | - | - |
| 红人营销(%) | 12.80 | 14.29 | - | - | - |
| 品牌营销(%) | 72.96 | 72.12 | - | - | - |