| 2023年年报 | 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|---|
| 营业收入(元) | ||||
| 公关广告(元) | 446,889,838.00 | 212,362,981.40 | 496,928,646.13 | 178,960,908.69 |
| 数字营销(元) | 692,296,085.13 | 294,130,691.80 | 562,412,020.48 | 275,792,753.52 |
| 体验营销(元) | 240,512,377.35 | 104,738,141.50 | 154,626,197.73 | 87,146,742.73 |
| 其他(元) | 23,819.51 | - | - | - |
| 营业成本(元) | ||||
| 公关广告(元) | 324,447,963.25 | 145,313,543.88 | 329,949,356.44 | 99,358,876.90 |
| 数字营销(元) | 565,040,875.34 | 215,864,242.33 | 428,018,162.88 | 198,975,313.35 |
| 体验营销(元) | 195,830,315.85 | 82,134,734.56 | 108,975,370.96 | 58,770,095.03 |
| 其他(元) | 16,916.86 | - | - | - |
| 毛利(元) | ||||
| 公关广告(元) | 122,441,874.75 | 67,049,437.52 | 166,979,289.69 | 79,602,031.79 |
| 数字营销(元) | 127,255,209.79 | 78,266,449.47 | 134,393,857.60 | 76,817,440.17 |
| 体验营销(元) | 44,682,061.50 | 22,603,406.94 | 45,650,826.77 | 28,376,647.70 |
| 其他(元) | 6,902.65 | - | - | - |
| 毛利率(%) | ||||
| 公关广告(%) | 27.40 | 31.57 | 33.60 | 44.48 |
| 数字营销(%) | 18.38 | 26.61 | 23.90 | 27.85 |
| 体验营销(%) | 18.58 | 21.58 | 29.52 | 32.56 |
| 其他(%) | 28.98 | - | - | - |
| 收入构成(%) | ||||
| 公关广告(%) | 32.39 | 34.74 | 40.93 | 33.02 |
| 数字营销(%) | 50.18 | 48.12 | 46.33 | 50.89 |
| 体验营销(%) | 17.43 | 17.14 | 12.74 | 16.08 |
| 其他(%) | 0.00 | - | - | - |
| 毛利构成(%) | ||||
| 公关广告(%) | 41.59 | 39.93 | 48.12 | 43.08 |
| 数字营销(%) | 43.23 | 46.61 | 38.73 | 41.57 |
| 体验营销(%) | 15.18 | 13.46 | 13.15 | 15.36 |
| 其他(%) | 0.00 | - | - | - |