| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 公关广告(元) | 135,346,298.41 | 277,905,799.87 | 164,364,398.61 | 335,143,564.41 | 204,394,511.82 |
| 数字营销(元) | 167,962,270.42 | 666,765,672.15 | 405,159,163.98 | 740,880,120.18 | 421,120,085.63 |
| 体验营销(元) | 39,011,663.46 | 71,830,192.78 | 34,715,116.30 | 142,452,612.09 | 100,294,734.99 |
| 其他(元) | 244,788.86 | 2,027,377.29 | 3,638,243.70 | 2,521,433.96 | 244,331.16 |
| 营业成本(元) | |||||
| 公关广告(元) | 86,543,013.85 | 179,975,458.25 | 102,818,436.80 | 222,211,238.11 | 131,596,645.85 |
| 数字营销(元) | 127,720,871.16 | 516,291,592.09 | 341,488,230.04 | 577,267,062.59 | 322,005,730.55 |
| 体验营销(元) | 29,439,488.51 | 54,965,865.02 | 28,516,390.43 | 111,415,639.97 | 74,911,342.22 |
| 其他(元) | 361,475.45 | 1,442,330.10 | 3,332,524.80 | 1,673,888.01 | 219,439.42 |
| 毛利(元) | |||||
| 公关广告(元) | 48,803,284.56 | 97,930,341.62 | 61,545,961.81 | 112,932,326.30 | 72,797,865.97 |
| 数字营销(元) | 40,241,399.26 | 150,474,080.06 | 63,670,933.94 | 163,613,057.59 | 99,114,355.08 |
| 体验营销(元) | 9,572,174.95 | 16,864,327.76 | 6,198,725.87 | 31,036,972.12 | 25,383,392.77 |
| 其他(元) | -116,686.59 | 585,047.19 | 305,718.90 | 847,545.95 | 24,891.74 |
| 毛利率(%) | |||||
| 公关广告(%) | 36.06 | 35.24 | 37.44 | 33.70 | 35.62 |
| 数字营销(%) | 23.96 | 22.57 | 15.72 | 22.08 | 23.54 |
| 体验营销(%) | 24.54 | 23.48 | 17.86 | 21.79 | 25.31 |
| 其他(%) | -47.67 | 28.86 | 8.40 | 33.61 | 10.19 |
| 收入构成(%) | |||||
| 公关广告(%) | 39.51 | 27.29 | 27.04 | 27.45 | 28.15 |
| 数字营销(%) | 49.03 | 65.46 | 66.65 | 60.68 | 58.00 |
| 体验营销(%) | 11.39 | 7.05 | 5.71 | 11.67 | 13.81 |
| 其他(%) | 0.07 | 0.20 | 0.60 | 0.21 | 0.03 |
| 毛利构成(%) | |||||
| 公关广告(%) | 49.55 | 36.84 | 46.72 | 36.62 | 36.89 |
| 数字营销(%) | 40.85 | 56.60 | 48.34 | 53.05 | 50.23 |
| 体验营销(%) | 9.72 | 6.34 | 4.71 | 10.06 | 12.86 |
| 其他(%) | -0.12 | 0.22 | 0.23 | 0.27 | 0.01 |