| 2025年中报 | 2024年年报 | 2024年中报 | 2023年年报 | 2023年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 公关广告(元) | 164,364,398.61 | 335,143,564.41 | 204,394,511.82 | 446,889,838.00 | 212,362,981.40 |
| 数字营销(元) | 405,159,163.98 | 740,880,120.18 | 421,120,085.63 | 692,296,085.13 | 294,130,691.80 |
| 体验营销(元) | 34,715,116.30 | 142,452,612.09 | 100,294,734.99 | 240,512,377.35 | 104,738,141.50 |
| 其他(元) | 3,638,243.70 | 2,521,433.96 | 244,331.16 | 23,819.51 | - |
| 营业成本(元) | |||||
| 公关广告(元) | 102,818,436.80 | 222,211,238.11 | 131,596,645.85 | 324,447,963.25 | 145,313,543.88 |
| 数字营销(元) | 341,488,230.04 | 577,267,062.59 | 322,005,730.55 | 565,040,875.34 | 215,864,242.33 |
| 体验营销(元) | 28,516,390.43 | 111,415,639.97 | 74,911,342.22 | 195,830,315.85 | 82,134,734.56 |
| 其他(元) | 3,332,524.80 | 1,673,888.01 | 219,439.42 | 16,916.86 | - |
| 毛利(元) | |||||
| 公关广告(元) | 61,545,961.81 | 112,932,326.30 | 72,797,865.97 | 122,441,874.75 | 67,049,437.52 |
| 数字营销(元) | 63,670,933.94 | 163,613,057.59 | 99,114,355.08 | 127,255,209.79 | 78,266,449.47 |
| 体验营销(元) | 6,198,725.87 | 31,036,972.12 | 25,383,392.77 | 44,682,061.50 | 22,603,406.94 |
| 其他(元) | 305,718.90 | 847,545.95 | 24,891.74 | 6,902.65 | - |
| 毛利率(%) | |||||
| 公关广告(%) | 37.44 | 33.70 | 35.62 | 27.40 | 31.57 |
| 数字营销(%) | 15.72 | 22.08 | 23.54 | 18.38 | 26.61 |
| 体验营销(%) | 17.86 | 21.79 | 25.31 | 18.58 | 21.58 |
| 其他(%) | 8.40 | 33.61 | 10.19 | 28.98 | - |
| 收入构成(%) | |||||
| 公关广告(%) | 27.04 | 27.45 | 28.15 | 32.39 | 34.74 |
| 数字营销(%) | 66.65 | 60.68 | 58.00 | 50.18 | 48.12 |
| 体验营销(%) | 5.71 | 11.67 | 13.81 | 17.43 | 17.14 |
| 其他(%) | 0.60 | 0.21 | 0.03 | 0.00 | - |
| 毛利构成(%) | |||||
| 公关广告(%) | 46.72 | 36.62 | 36.89 | 41.59 | 39.93 |
| 数字营销(%) | 48.34 | 53.05 | 50.23 | 43.23 | 46.61 |
| 体验营销(%) | 4.71 | 10.06 | 12.86 | 15.18 | 13.46 |
| 其他(%) | 0.23 | 0.27 | 0.01 | 0.00 | - |