| 2026年中报 | 2025年年报 | 2025年中报 | 2024年年报 | 2024年中报 | |
|---|---|---|---|---|---|
| 营业收入(元) | |||||
| 促销服务(元) | 229,721,476.30 | 984,788,432.37 | 451,855,633.38 | 403,544,954.34 | 127,812,126.39 |
| 促销品(元) | 514,003,452.67 | 1,244,687,920.12 | 648,159,598.66 | 1,287,849,840.21 | 543,394,634.41 |
| 特许纪念品经营(元) | 2,073,837.31 | 57,971,904.38 | 24,469,443.17 | 53,821,525.91 | 14,022,710.41 |
| 新媒体营销服务(元) | 365,797,761.69 | 644,538,394.70 | 263,286,140.77 | 940,452,292.38 | 518,264,743.69 |
| IP文创产品(元) | 46,418,043.61 | 64,517,785.93 | - | - | - |
| 其他(元) | 5,536,010.92 | 11,584,184.15 | 3,225,278.16 | 24,440,165.36 | 2,137,488.09 |
| 营业成本(元) | |||||
| 促销服务(元) | 205,117,618.18 | 915,286,859.05 | 415,982,488.96 | 369,319,822.46 | 112,926,661.17 |
| 促销品(元) | 437,151,565.60 | 1,098,562,365.82 | 570,155,773.48 | 1,157,971,268.51 | 465,375,249.31 |
| 特许纪念品经营(元) | 1,416,302.21 | 38,942,313.26 | 16,922,369.65 | 44,578,770.84 | 11,886,819.70 |
| 新媒体营销服务(元) | 309,188,830.93 | 527,354,593.48 | 210,876,838.49 | 785,342,380.88 | 428,640,985.44 |
| IP文创产品(元) | 31,633,589.81 | 44,727,786.75 | - | - | - |
| 其他(元) | 5,019,800.09 | 9,608,043.32 | 2,586,536.32 | 21,684,949.83 | 1,325,597.20 |
| 毛利(元) | |||||
| 促销服务(元) | 24,603,858.12 | 69,501,573.32 | 35,873,144.42 | 34,225,131.88 | 14,885,465.22 |
| 促销品(元) | 76,851,887.07 | 146,125,554.30 | 78,003,825.18 | 129,878,571.70 | 78,019,385.10 |
| 特许纪念品经营(元) | 657,535.10 | 19,029,591.12 | 7,547,073.52 | 9,242,755.07 | 2,135,890.71 |
| 新媒体营销服务(元) | 56,608,930.76 | 117,183,801.22 | 52,409,302.28 | 155,109,911.50 | 89,623,758.25 |
| IP文创产品(元) | 14,784,453.80 | 19,789,999.18 | - | - | - |
| 其他(元) | 516,210.83 | 1,976,140.83 | 638,741.84 | 2,755,215.53 | 811,890.89 |
| 毛利率(%) | |||||
| 促销服务(%) | 10.71 | 7.06 | 7.94 | 8.48 | 11.65 |
| 促销品(%) | 14.95 | 11.74 | 12.03 | 10.08 | 14.36 |
| 特许纪念品经营(%) | 31.71 | 32.83 | 30.84 | 17.17 | 15.23 |
| 新媒体营销服务(%) | 15.48 | 18.18 | 19.91 | 16.49 | 17.29 |
| IP文创产品(%) | 31.85 | 30.67 | - | - | - |
| 其他(%) | 9.32 | 17.06 | 19.80 | 11.27 | 37.98 |
| 收入构成(%) | |||||
| 促销服务(%) | 19.74 | 32.74 | 32.48 | 14.89 | 10.60 |
| 促销品(%) | 44.18 | 41.38 | 46.60 | 47.52 | 45.07 |
| 特许纪念品经营(%) | 0.18 | 1.93 | 1.76 | 1.99 | 1.16 |
| 新媒体营销服务(%) | 31.44 | 21.43 | 18.93 | 34.70 | 42.99 |
| IP文创产品(%) | 3.99 | 2.14 | - | - | - |
| 其他(%) | 0.48 | 0.39 | 0.23 | 0.90 | 0.18 |
| 毛利构成(%) | |||||
| 促销服务(%) | 14.14 | 18.60 | 20.56 | 10.33 | 8.03 |
| 促销品(%) | 44.16 | 39.11 | 44.71 | 39.21 | 42.06 |
| 特许纪念品经营(%) | 0.38 | 5.09 | 4.33 | 2.79 | 1.15 |
| 新媒体营销服务(%) | 32.53 | 31.37 | 30.04 | 46.83 | 48.32 |
| IP文创产品(%) | 8.50 | 5.30 | - | - | - |
| 其他(%) | 0.30 | 0.53 | 0.37 | 0.83 | 0.44 |