| 2023年年报 | 2023年中报 | 2022年年报 | 2022年中报 | |
|---|---|---|---|---|
| 营业收入(元) | ||||
| 互联网效果营销平台服务(元) | 369,872,107.04 | 184,481,027.94 | 397,129,706.92 | 192,698,217.54 |
| 品牌营销收入(元) | 121,669,527.74 | 52,954,537.17 | 71,873,456.47 | 29,060,828.30 |
| 商品销售收入(元) | 2,359,134.91 | 92,904.81 | 20,539,797.73 | 19,514,354.96 |
| 信息推广服务(元) | 676,349,814.93 | 324,791,859.53 | 596,063,291.64 | 304,781,735.04 |
| 运营服务费收入(元) | 279,004,544.44 | 112,925,620.70 | 141,304,747.70 | 59,841,677.98 |
| 其他收入(元) | 2,383,306.47 | - | 1,505,982.52 | - |
| 营业成本(元) | ||||
| 互联网效果营销平台服务(元) | 117,785,697.67 | 58,516,886.95 | 130,877,531.87 | 71,601,762.45 |
| 品牌营销收入(元) | 104,573,057.92 | 48,272,947.13 | 63,694,721.18 | 27,276,804.61 |
| 商品销售收入(元) | 1,972,438.73 | 85,276.34 | 18,660,765.41 | 17,650,643.73 |
| 信息推广服务(元) | 301,067,323.10 | 144,813,341.95 | 251,965,420.19 | 131,667,538.80 |
| 运营服务费收入(元) | 222,767,929.20 | 91,705,887.44 | 99,467,507.00 | 49,166,184.91 |
| 其他收入(元) | 1,345,102.00 | - | 705,929.57 | - |
| 毛利(元) | ||||
| 互联网效果营销平台服务(元) | 252,086,409.37 | 125,964,140.99 | 266,252,175.05 | 121,096,455.09 |
| 品牌营销收入(元) | 17,096,469.82 | 4,681,590.04 | 8,178,735.29 | 1,784,023.69 |
| 商品销售收入(元) | 386,696.18 | 7,628.47 | 1,879,032.32 | 1,863,711.23 |
| 信息推广服务(元) | 375,282,491.83 | 179,978,517.58 | 344,097,871.45 | 173,114,196.24 |
| 运营服务费收入(元) | 56,236,615.24 | 21,219,733.26 | 41,837,240.70 | 10,675,493.07 |
| 其他收入(元) | 1,038,204.47 | - | 800,052.95 | - |
| 毛利率(%) | ||||
| 互联网效果营销平台服务(%) | 68.16 | 68.28 | 67.04 | 62.84 |
| 品牌营销收入(%) | 14.05 | 8.84 | 11.38 | 6.14 |
| 商品销售收入(%) | 16.39 | 8.21 | 9.15 | 9.55 |
| 信息推广服务(%) | 55.49 | 55.41 | 57.73 | 56.80 |
| 运营服务费收入(%) | 20.16 | 18.79 | 29.61 | 17.84 |
| 其他收入(%) | 43.56 | - | 53.12 | - |
| 收入构成(%) | ||||
| 互联网效果营销平台服务(%) | 25.48 | 27.32 | 32.33 | 31.80 |
| 品牌营销收入(%) | 8.38 | 7.84 | 5.85 | 4.80 |
| 商品销售收入(%) | 0.16 | 0.01 | 1.67 | 3.22 |
| 信息推广服务(%) | 46.59 | 48.10 | 48.52 | 50.30 |
| 运营服务费收入(%) | 19.22 | 16.72 | 11.50 | 9.88 |
| 其他收入(%) | 0.16 | - | 0.12 | - |
| 毛利构成(%) | ||||
| 互联网效果营销平台服务(%) | 35.90 | 37.96 | 40.16 | 39.25 |
| 品牌营销收入(%) | 2.43 | 1.41 | 1.23 | 0.58 |
| 商品销售收入(%) | 0.06 | 0.00 | 0.28 | 0.60 |
| 信息推广服务(%) | 53.45 | 54.23 | 51.90 | 56.11 |
| 运营服务费收入(%) | 8.01 | 6.39 | 6.31 | 3.46 |
| 其他收入(%) | 0.15 | - | 0.12 | - |